During the event period, you can enjoy more than 200 items in total! Suica penguin goods: Local series (Ibaraki Mito Komon) new products on sale! Sales of original Ibaraki products and Ibaraki ride festival held!
To commemorate the holding of the "Ibaraki Destination Campaign" (hereinafter referred to as Ibaraki DC), JR East Cross Station Co., Ltd. will open a POP UP SHOP [Ibaraki LAB] that researches delicious and good things from Ibaraki.
Starting from JR Ueno Station on October 10th, the event will be held for approximately three months at 12 JR East stations including Omiya Station, Mito Station, and Ikebukuro Station. Please take this opportunity to visit us.
*1 Destination Campaign is the largest tourism campaign in Japan, jointly carried out by the region (prefecture, municipality, tourism operator, etc.) and six JR Group companies (Hokkaido, East Japan, Tokai, West Japan, Shikoku, Kyushu). is.
