, ! A variety of popular Japanese and Western sweets are now available! Matsuzakaya Ueno Store: The latest gourmet food

February 19th (Wed) – March 4th (Tue), 2025 Matsuzakaya Ueno Store, 1st basement floor and 1st floor Hoppe Town event space

Hoppe Town, the food floor of Matsuzakaya Ueno, is holding events featuring popular shops every week. Starting on Wednesday, February 19th, limited-edition flavors will be available from N.Y.C.SAND, which is sure to have long lines at the Daimaru Tokyo store. Keep an eye out for the anko butter dorayaki from Hoshino Butter, a Japanese-Western confectionery shop that uses butter as its main ingredient! In addition, Kameju, one of Tokyo’s top three dorayaki, will also be making an appearance on Wednesday, February 26th! We introduce the seven hottest gourmet brands at Matsuzakaya Ueno.

●February 19th (Wednesday) – February 25th (Tuesday)

<NYC SAND> NYC Milk Tea Caramel Sandwich (8 pieces) 2,160 yen / 1st floor North Exit Event Space

Milk tea caramel sandwiches are made by cooking melting caramel with bergamot-scented Earl Grey tea leaves, wrapping it in white chocolate and sandwiching it between butter cookies.

Limited time flavor!

<Hoshino Butter> Anko Butter Dorayaki (1 piece) 324 yen / 1st floor Japanese and Western sweets event space

A Japanese and Western sweets shop supervised by Mr. Matsuyama of the Michelin-starred restaurant “Oryori Matsuyama,” where butter plays a leading role. The dorayaki is made with a chewy skin and a filling of carefully selected peeled red bean paste from Tokachi that goes well with grass-fed butter.

*Opening on Saturday, February 15th

Ichiya: Strawberry Daifuku (1 piece) 380 yen / 1st floor Oedo Shinmachi event space

This strawberry daifuku is made with large strawberries wrapped in specially made smooth bean paste, creating a wonderful balance of refined sweetness and sweet-sour flavors.

<Mikawa Ankido> Strawberry Daifuku (1 piece) 350 yen / 1st floor Japanese and Western sweets event space

Limited seasonal offer! The refined sweetness of the bean paste brings out the flavor of the strawberries.

*Opening on Saturday, February 15th

●February 26th (Wednesday) – March 4th (Tuesday)

<Kameju> Kameju Dorayaki (1 piece) 430 yen / 1st floor Oedo Shinmachi event space

This shop is popular as a Tokyo souvenir and has long lines. Dorayaki is characterized by its large, fluffy baked skin.

<Frau Atsuko Kayashina> Yumeka (fig butter sandwich) (6 pieces) 1,857 yen / 1st floor Japanese and Western sweets event space

A luxurious and richly flavored fig butter sandwich.

<Kyoto Sagano Takejian> Domyoji Sakuramochi (smooth bean paste, whole bean paste) (1 piece) 216 yen each / 1st floor Japanese and Western sweets event space

Sakuramochi made from Domyoji flour wrapped in soft domestic cherry blossom leaves.