This year's Setsubun is Thursday, February 3rd. Ehomaki is north-northwest. Featured keywords are twin pandas and sustainable! Ehomaki 2022 of Matsuzakaya Ueno store

Over-the-counter sales February 2nd (Wednesday) and 3rd (Thursday) * Reservation period: January 12th (Wednesday) -31st (Monday) Matsuzakaya Ueno Store Main Building B1F Hoppe Town

The Matsuzakaya Ueno store will start accepting reservations for Ehomaki from 1/12 (Wednesday) toward Setsubun on 2/3 (Thursday). Perhaps because more people are spending each event at home, sales of seasonal events such as Christmas and New Year's holidays will increase across the board in 2021! In particular, Osechi increased by 32% in the year before last (2019), which is a significant increase in sales compared to before Corona. Therefore, at the Matsuzakaya Ueno store, we have prepared about 100 types of ehomaki, including new ones such as the ehomaki that imitates the "twin panda" that is currently being talked about and the ehomaki that uses "sustainable" materials. Now that the culture of eating Ehomaki on Setsubun is becoming established, it is expected that more attention will be paid to it as Jenacanies grows.

debut! Twin pandas in Ehomaki!

Since the birth of the twin pandas "Xiao Xiao" and "Ray Ray" at Ueno Zoo, the city of Ueno has become very exciting! This year's Setsubun is the first appearance of the twin panda Ehomaki! A twin roll with a cute panda face, which is a Negitoro roll finished with a seaweed back roll.
<Hokushin Sushi> Panda twin rolls (1 set, 2 halves) 1,080 yen [Sales period: 2/2 (Wednesday), 3 (Thursday) 20 sets each day]

Golden omelet and luck rolls associated with the Seven Lucky Gods

Ehomaki of 7 kinds of ingredients named after the Seven Lucky Gods. Comes with a bag of lucky beans to pray at Kanda Myojin!
<Kanda Myojin Shita Miyabi> Myojin Taimaki Sushi (1 bottle) 972 yen [Sales period: 2/3 (Thursday) 30 bottles only]

Reservation possible

Fukagawa-meshi was filled with lotus root and burdock, which are said to be auspicious, and wrapped in the most popular sweet omelet.
<Taro> Taro's thick-grilled egg roll (1) 1,296 yen [Sales period: 2/3 (Thursday) 20 pieces only]

Reservation possible

Environmentally and socially friendly Ehomaki using sustainable materials

Now that the efforts of the SDGs have become commonplace, pay attention to the ingredients made by environmentally friendly methods! Ehomaki using sustainable materials is now available for the first time!

Ehomaki using MSC certified (* 1) tuna, ASC certified (* 2) coho salmon and shrimp.
<Kijima> Seafood Ehomaki (1) 1,980 yen / Event space in front of the central stairs [Sales period: 2/2 (Wednesday) and 3 (Thursday)]

MSC certified (* 1) Ehomaki using organically grown shiitake mushrooms, including oysters.
<Kijima> Ehomaki of oyster shigureni (1 bottle) 1,980 yen / Event space in front of the central stairs [Sales period: 2/2 (Wednesday) and 3 (Thursday)]

* 1. MSC certification is a certification system for sustainable fisheries that consider fishery resources and the environment.
* 2. ASC certification is a certification system for marine products produced in responsible farms that take the environment and society into consideration.

* All prices include tax.

If you get lost, this is it! Popular brand classic Ehomaki

"11 kinds!"
Ehomaki, which is popular every year, is wrapped with 11 kinds of ingredients such as tuna, red sea bream, salmon, crab, and salmon roe.
<Hokushin sushi> Large catch extra thick roll (1) 2,380 yen [Sales period: 2/2 (Wednesday), 3 (Thursday)]

Reservation possible

"Plenty of conger eels!"
Edomae sushi ingredients are wrapped around it, and a generous amount of conger eel baked with Tamai's original sauce is placed on it.
<Nihonbashi Tamai> Anago Plenty of thick rolls (1) 1,800 yen / Cheek Town Exhibition Hall [Sales period: 2/2 (Wednesday), 3 (Thursday)]

"Standard popularity"
A popular scroll with 12 kinds of ingredients wrapped in double, which is excellent for eating.
<Furuichi-an> Setsubun Uzushiomaki (1 bottle) 1,393 yen [Sales period: 2/2 (Wednesday), 3 (Thursday)]

Reservation possible

"Korean style"
Using sweet sauce, Korean version of beef sukiyaki is included in the ingredients.
<Han Bi Jea Deli> Bulgogi Gimbap (1 bottle) 780 yen [Sales period: 2/2 (Wednesday), 3 (Thursday) Limited to 20 bottles each day]

Huh! Up to something like this! ?? Weird Ehomaki

"roast beef"
The popular roast beef is mixed with fragrant sesame oil and rolled up with vegetables and thick fried eggs.
<Paul Bocuse> Sesame oil scented roast beef Ehomaki (1 bottle) 1,296 yen [Sales period: 2/3 (Thursday) 30 bottles only]

Reservation possible

"luxury!"
A dish that is irresistible for meat lovers with plenty of Yonezawa beef sirloin steak.
<Aji no Umebachi> Beef and luxury Yonezawa beef sirloin Ehomaki (1 bottle) 7,560 yen / Cheek Town Exhibition Hall [Sales period: 2/3 (Thursday)]

"Western style!"
I wrapped shrimp, avocado, and cream cheese in a sweet and fluffy egg.
<RF1> Enjoying vegetables and shrimp and avocado Fukuehomaki (large pack, 1 bottle) 1,296 yen [Sales period: 2/3 (Thursday) 12 bottles only]

Reservation possible

"Chinese style"
Ehomaki, where you can enjoy the two flavors of roast pork wrapped in fried rice.
<Akasaka Hanten> Double roll of roast pork and roasted rice (1 bottle) 880 yen [Sales period: 2/2 (Wednesday), 3 (Thursday)]

"Bread"
Western-style Ehomaki wrapped with popular ingredients in soft bread and finished with seaweed.
<Alsace Lorrain> Ebi Katsu Ehomaki Sandwich / Ehomaki Sandwich (1) 400 yen each [Sales period: 2/2 (Wednesday), 3 (Thursday)]

Reservation possible

"Shiumai"
Ehomaki unique to <Kiyoken>, which is made by wrapping bean paste with Chinese steamed buns and finishing it into a roll.
<Kiyoken> Shiumai Ehomaki (1 piece) 350 yen [Sales period: 2/3 (Thursday) 50 pieces only]

Reservation possible

If you want to enjoy both that and this! half size

"Crab and shrimp"
<Hokushin Sushi> Takumi Seafood Taimaki Set (Crab x 1, Shrimp x 1) (Half 1 each) 1,980 yen [Sales period: 2/2 (Wednesday), 3 (Thursday)]