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Celebrate the panda’s birthday grandly! PARCO_ya Ueno “Happy Pandaful Days” starts from 6/1 (Wednesday)

A lot of events such as the appearance of AR pandas and limited goods

The commercial facility "PARCO_ya Ueno" (hereinafter referred to as "PARCOYA") in the Ueno Okachimachi area operated by PARCO Co., Ltd. (Headquarters: Shibuya-ku, Tokyo) will be operated by the giant panda Shanshan of Ueno Zoo and the twin panda Xiao Xiao Ray Ray in June. To commemorate our birthday, we will hold "Happy Panda Full Days", which develops events and products related to pandas.

The commercial facility "PARCO_ya Ueno" (hereinafter referred to as "PARCOYA") in the Ueno Okachimachi area operated by PARCO Co., Ltd. (Headquarters: Shibuya-ku, Tokyo) will be operated by the giant panda Shanshan of Ueno Zoo and the twin panda Xiao Xiao Ray Ray in June. To commemorate the birthday, we will hold "Happy Panda Full Days" from June 1st (Wednesday) to June 30th (Thursday), 2022, to develop events and products related to pandas. ..

"Virtual Panda Fes" where live-action pandas and colored pandas drawn by children appear in the space using AR technology, "Panda Photo Exhibition" and "Panda Photo Exhibition" in collaboration with commercial facilities in the Ueno / Okachimachi area There are lots of events that you can actually come to Parcoya and enjoy, such as "Rally" and collaboration items with model Hana who is the "Panda Ambassador" of the Panda Protection Institute of Japan.

■ Click here for Happy Pandaful Days special website
https://parcoya-ueno.parco.jp/page/happypandafuldays/

  • SPECIAL EVENT ① Enjoy pandas using the latest AR technology! "Virtual Panda Festival"
  • We will hold a "Virtual Panda Festival" at two connecting passages connecting PARCOYA and Matsuzakaya Ueno, using the "AR" technology that transfers digital information on the spot through a smartphone.

    [Play with coloring pandas! Panda Coloring Museum]
    Children from nearby kindergartens and nursery schools, as well as pandas wet by customers who come to PARCO-YA, are fully exhibited in AR!
    Find your own panda or your favorite panda and take pictures with them, download wallpapers and enjoy the world of free panda art.



    ■ Venue: PARCO-YA 3F, Matsuzakaya Ueno store 3F connecting passage

    [Meet Shanshan on your smartphone! Panda Yokocho]
    Xiang Xiang of Ueno Zoo, celebrating his 5th birthday in June.
    To commemorate his birthday, Xiang Xiang's 2018-2020 photos will be exhibited in AR.
    You can also take a commemorative photo in the connecting passage full of Shan Shan!

    ■ Venue: PARCO-YA 6F, Matsuzakaya Ueno store 7F connecting passage

  • SPECIAL EVENT ② "Panda menu" that you can enjoy at PARCO-YA restaurants and cafes
  • "Pandaful" at PARCO-YA restaurants and cafes!
    We will develop products related to pandas and special menus for a limited time to celebrate pandas' birthdays.

    ■ Special HP
    https://parcoya-ueno.parco.jp/page/pandamenu/

    Ueno Wine Bar Yajuro "Panda Pancake"

    Chicken dish Teppanyaki Kashiwa "Panda Tiramisu"

  • SPECIAL EVENT ③ Collaboration items with model Hana-san will be on sale exclusively at PARCO-YA!
  • A collaboration between the illustration drawn by model Hana, who serves as the "Panda Ambassador" of the Panda Protection Institute of Japan, to commemorate the first birthday of the twin pandas, and the shop that is open in Parcoya. Has been realized. Not only for panda lovers, but also for souvenirs for walking around Ueno.
    In the Parco Journal, you can also see an interview with Hana's panda love.

    ■ Parco Journal
    https://journal.parco.jp/news/?id=965

  • SPECIAL EVENT ④ POP UP SHOP "my panda"
  • A fashion brand "my panda" with the concept of "two-tone" like a panda will appear next to the escalator on the 2nd floor for a limited time!
    This is your chance to see the 2022AW products as well as the items you can use right away.

    ■ Period: 6/3 (Friday) -6/12 (Sunday)

    ■ Location: 2F special venue

  • SPECIAL EVENT ⑤ Original novelties and Instagram campaigns! Present from Parcoya
  • [Original coin case gift]

    During the period, the first 300 people who purchase 10,000 yen (tax included, total possible) or more will receive an "original coin case" from my panda x Parcoya collaboration!
    * Ends as soon as it runs out

    [Original sticker gift]

    An original sticker will be given to those who purchase 1,000 yen or more (tax included, not total) in the Parcoya building!

    ■ Exchange place: 1st to 5th floor each shop
    * Ends as soon as it runs out
    * Some restaurants, cafes, etc. are not eligible
    * One ticket per person

    [My panda's cup and saucer wins! Instagram present campaign]

    One of my panda's cups and saucers will be given to the 6 people who made the most attractive comments from those who followed the official PARCOYA account and commented on the campaign post!
    The comment on the subject is "The lovely place of the panda that you want to recommend."
    Please join us by spelling out your feelings for pandas.

    ■ Parcoya Official Instagram
    https://www.instagram.com/parco_ya_ueno/

  • SPECIAL EVENT ⑥ Ueno / Okachimachi Panda Photo Exhibition & Panda Rally
  • "Panda Photo Exhibition" and "Panda Rally" will be held in collaboration with commercial facilities in the Ueno / Okachimachi area (Atre Ueno / Ecute Ueno / Ueno Marui / Matsuzakaya Ueno).

    ■ Parcoya Venue: 6F Special Venue

    [Panda Photo Exhibition]
    To commemorate the panda's birthday, we will exhibit different panel photos at each facility. You can enjoy the growth of giant pandas at Ueno Zoo.

    [Panda Rally]
    We will hold a "panda rally" to visit each commercial facility using the non-contact digital stamp rally "furari" app.
    If you get 5 stamps, you will get a smartphone wallpaper of Xiang Xiang without exception, and a panda goods for 5 people by lottery.

    ■ Click here for details
    https://ueno-kikaku.tokyo/archive/2022pandarally/index.html

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