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120,000 units sold in one month of release! First appearance in Ecute Ueno

Open for a limited time from Monday, August 29, 2022 to Sunday, October 16, 2022

Grapestone Co., Ltd.'s new sweets brand "Very Ruby Cut", which operates "Sugar Butter Tree" and "TOKYO Tulip Rose", will open a pop-up store in Ecute Ueno on Monday, August 29, 2022. will be open for a limited time.

  • The much-talked-about jewelry sweets "Berry Ruby Cut" is now available at Ecute Ueno for the first time!
  • The sweets brand "Very Ruby Cut" opened at JR Shinagawa Station in December 2021. The masterpiece cookie "Berry Ruby Cut" with the same name as the brand sold 120,000 pieces in the first month of its release. On social media, it has become a hot topic with comments such as, "It looks like a jewel and is so cute!", "I want to give it to someone!", and "I can't help but smile…". https://www.veryrubycut.jp/

    Very Ruby Cut Ecute Shinagawa


    Such "Berry Ruby Cut" first appeared in Ecute Ueno! We will open a pop-up store for a limited time from August 29th (Monday) to October 16th (Sunday). ​Enjoy a happy ruby ​​sweets time that will make your heart flutter as if you were chewing on a luxurious jewel.

  • 6 lovely jewel chocolates to yourself! Masterpiece "Very Ruby Cut"


  • The message of the “Very Ruby Cut” sweets is “Stay “Ruby Color” Show your True Color Always be yourself and shine like a ruby!” You can fully enjoy the world of ruby-colored jewelry sweets that contain the deliciousness of fruits and nuts.

    The popular masterpiece "Berry Ruby Cut", which sold over 120,000 units in one month after its release, is like a jewel box. Colorful jewel bonbon chocolates such as rubies are full of richness. When you bite gently, the confiture of fruits and nuts overflows. Milky whipped chocolate is sandwiched between the secret ingredients and layered with crispy baked cookies.

    There are 6 flavors in all. All of them are made with the taste and color of jewelry. Gorgeous red ruby ​​"raspberry", pretty pink ruby ​​"strawberry", noble green emerald "pistachio", refreshing yellow topaz "apple", mysterious blue turquoise "cassis blueberry", orange sapphire that gives energy. "Orange Lemon". Enjoy the “jewel bonbon chocolat surrounded by cookies” that will melt your heart at a glance!

  • Ruby-colored strawberry sandwich with whipped chocolate and berry chocolate that sticks out
  • “Strawberry Chocolat Sand Ruby Colors” is also available at the pop-up store. The best part is the grand-sized berry chocolate that is carefully kneaded with bright red strawberries! In addition, the crunchy cookie with a ruby ​​ring drawn on it is overflowing with cream, and it is a luxurious “hamidashi sandwich”. A strawberry chocolate sandwich with a cute ruby ​​color that allows you to fully enjoy the scent of gorgeously melting strawberries.

  • The cuteness makes my heart beat! There are also cool summer arrangement recipes.
  • Cream soda perfect for summer. It's a standard menu in shops and coffee shops, but did you know that it's actually easy to make at home? The necessary ingredients are shaved ice syrup, carbonated water, vanilla ice cream, and cherries if you like. If you put a berry ruby ​​cut on the finish, it will be a cute jewelry cream soda.

    You can easily make it at home, so please enjoy the Allen recipe using the berry ruby ​​cut!

  • Product information
  • Berry ruby ​​cut 8 pieces



    "Berry Ruby Cut"
    A masterpiece of the brand. Crisp and fragrant cookies are layered with luxurious rich jewel chocolate, which is filled with fruit and nut confiture.
    594 yen (550 yen) for 3 pieces, 1,080 yen (1,000 yen) for 5 pieces, 1,620 yen (1,500 yen) for 8 pieces, 2,484 yen (2,300 yen) for 12 pieces, 3,240 yen (3,000 yen) for 16 pieces

    "Strawberry Chocolat Sand Ruby Colors"
    Topped with an overflowing amount of cream on a grand-sized chocolate with bright red strawberries. I made a luxurious "hamidashi sandwich" with crispy cookies.
    648 yen (600 yen) for 3 pieces, 1,296 yen (1,200 yen) for 6 pieces,
    9 pieces 1,944 yen (1,800 yen)

    "Berry Ruby Cut Collection"
    A world of sweets like a jewelry box that spreads out as soon as you open it. A berry ruby ​​cut gift set that will make anyone smile at a glance.
    10 pieces for 2,160 yen (2,000 yen), 15 pieces for 3,240 yen (3,000 yen)

    * ( ) is the body price
    *Lineup subject to change

  • Sales information
  • Venue: JR Ueno Station Ecute Ueno Event Hall Event Space I
    Period: Monday, August 29, 2022 to Sunday, October 16, 2022

    〈Other dealers〉
    ・Very Ruby Cut ecute Shinagawa store
    ・Hankyu Umeda Main Store Basement 1 Western confectionery floor (Limited time event from May 11 (Wednesday) to September 6 (Tuesday))
    * Only some products are available for limited-time events.

  • What is “Berry Ruby Cut”?
  • [Official website]

    https://veryrubycut.jp/

    [Official Instagram]

    https://www.instagram.com/veryrubycut/

    The message of the “Very Ruby Cut” sweets is “Stay “Ruby Color” Show your True Color Always be yourself and shine like a ruby!” You can fully enjoy the world of ruby-colored jewelry sweets that contain the deliciousness of fruits and nuts.

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