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Bringing the “Oshikatsu Boom” to Overseas: Oshikatsu Goods for Inbound Tourists, “Oshisara Ring Japan ver.”, Now on Sale as Capsule Toys at Four Stores

On April 2nd, the "Oshi Photo Ring Japan ver." for inbound tourists, which is currently on sale at "Oshikatsu Goods Master," will go on sale in Ginza and Ueno. It will then be sold in Asakusa and Omiya.

BeBlock Inc. (Headquarters: Nagoya City, Aichi Prefecture, CEO: Matsumura Yusuke), a company that develops goods and novelty production, has released the "Oshi Photo Ring Japan ver.", an Oshi Photo Ring currently on sale at "Oshikatsu Goods Master" ( https://oshi-tatsu.com ), a new Oshi Photo Ring item aimed at tourists visiting Japan.

Bringing Japan's "oshikatsu boom" to the world. Selling oshikatsu goods that allow tourists to enjoy "oshikatsu x SNS-worthy"

On April 2nd, the "Oshisara Ring Japan ver." was released. "Oshisara Ring Japan ver." is a new product developed for foreign tourists visiting Japan. The sales method was also carefully considered, and it is sold as a capsule toy, which is popular among foreign tourists. One of the features of this product is that you can enjoy not only the goods but also the purchase itself.

What is "Oshisara Ring"?

The "Oshi Photo Ring" is a product released by "Oshikatsu Goods Master" in November 2023 that "makes your oshikatsu more fun by combining oshikatsu with SNS appeal." It is a convenient oshikatsu product that allows you to attach an acrylic keychain or acrylic stand to the ring with a pedestal and take photos with your smartphone. Of course, you can also attach acrylic goods of your favorite idol from your collection. And if you post the photos you take on SNS, you can enjoy your oshikatsu even more.

Convenient items for taking photos with your smartphone

Convenient items for taking photos with your smartphone

Release Background

As it became a hot topic on social media, we came up with the idea to allow tourists visiting Japan to enjoy the Japanese trend of "oshikatsu" as well, and so we released the "Oshisaragi Japan ver."

Where to buy

・Kougen Ginza Main Store

4-14-15 Ginza, Chuo-ku, Tokyo


・Kougen Ueno Sakuragi store

1-10-16 Ueno Sakuragi, Taito-ku, Tokyo


・Gachadokoro Asakusa store *Sales will begin in late April

1-27-10 Asakusa, Taito-ku, Tokyo


・Omiya Gachadokoro *Sales will begin in late April

Saitama Prefecture Saitama City Omiya Ward Sakuragicho 2-1-1 Omiya Arche 5F


・Shibuya Modi 2F Calendarium

At the event "Oshigotoba Oshikatsu Goods Fair -Spring- by J-Hobby Research Institute"

Event period: 4/5 (Fri) – 4/24 (Wed)

Business hours: 11:00-20:00 *19:00 on 4/24 (Wed)


Kohgen Ginza Main Store

Kohgen Ginza Main Store

Product introduction

The acrylic stand comes in six different designs, based on the image of Japan that foreigners have of it. Because it is sold as a capsule toy, you can also enjoy wondering "which design will come out?"

Sales method : Capsule toys (1 capsule contains 1 toy)

*Due to the nature of vending machines, the same product may be dispensed repeatedly.

Price : 500 yen per capsule (tax included)

Age : 12+

Material : Acrylic

Size : Base approx. W40 x H40mm (groove width 2.9-3mm), Ring approx. W30mm x H30mm, Stand approx. W20mm x H35mm

Thickness : 3mm

A total of six acrylic stands based on the motif of "Japan as foreigners imagine it"

A total of six acrylic stands based on the motif of "Japan as foreigners imagine it"

Company Profile

Company name: BeBlock Inc.
Tokyo Office: Wistaria Higashigotanda Building 9F, 1-21-9 Higashigotanda, Shinagawa-ku, Tokyo
Nagoya Office: 2F and 3F Funairi Building, 5-21-8 Meieki, Nakamura-ku, Nagoya, Aichi Prefecture
Representative: Yusuke Matsumura, Representative Director
Established: August 2002
Number of employees: 175 (including executives, part-time workers, and part-time employees)
Capital: 20 million yen
Business description: Promotional support for companies and restaurants, and production of goods and novelties
Company website: https://beblock.co.jp