[Kimuraya Sohonten] Limited to directly managed stores! "2025 Lucky Bag" will be on sale in limited quantities from January 1st to January 9th, 2025

Kimuraya Sohonten Co., Ltd. (Head office: Koto-ku, Tokyo; President and CEO: Mitsunori Kimura; hereinafter referred to as “Kimuraya”) is pleased to announce the “2025 Lucky Bag,” which will be released sequentially from January 1, 2025, and will be available only at its directly managed stores.

■For a list of directly managed stores, please see here: https://www.kimuraya-sohonten.co.jp/shoplist

A lucky bag exclusive to our directly managed stores will be available from January 1, 2025 to brighten up the New Year! The lucky bag contains eight types of bread, including Kimuraya’s signature product, “Sakedane Sakura,” as well as a diverse lineup of seasonal bean-jam buns, sliced bread, and curry bread. These items, which have been very popular with our customers, will be delivered as a special set. Don’t miss this opportunity to start the new year and try this special lucky bag that is only available at our directly managed stores.

＜Kimuraya Direct Store Limited＞2025 Lucky Bag Overview

Sake-type bean-jam buns: Sakura, Ogura, and Amaou strawberries

Sweet bread: Chocolate cornet, Kimuraya curry bread, cream melon, bean paste butter whipped

Bread: 6 slices fully ripe

* At “Kimura Stand Sugamo Store” and “Kimura Stand Nippori Store”, the sake-based anpan will be changed to the “Ippin” anpan (Sakura, Ogura, Amaou strawberry). Details of the anpan: https://www.kimuraya-sohonten.co.jp/collections/ippin

Sales period: January 1, 2025 (Wed) to January 9, 2025 (Thu)

Price: 2,000 yen (tax included)

*Available while supplies last.

*Sales contents may change without notice.

Sales outlets (22 stores)

Ueno Matsuzakaya store, Ginza Matsuya store, Nihonbashi Mitsukoshi store, Ginza Mitsukoshi store, Tokyo Daimaru store, Yokohama Sogo store, Yokohama Takashimaya store, Machida Odakyu store, Ikebukuro Tobu store, Nihonbashi Takashimaya store, Atre Kichijoji store, Shinjuku Odakyu store, Kamiooka Keikyu store, Shinjuku Keio store, Urawa Isetan store, Ecute Ueno store, Haneda Terminal 1 Captain’s Market store, Haneda Terminal 2 Tokyo Shokuhinkan, Ecute Omiya store, Kimura Stand Sugamo store, Kimura Stand Nippori store, Atre Shin-Urayasu store

*Product names, prices, and sales periods are subject to change.

*Products may vary depending on the store.

*Business start dates vary by store. Please check before visiting.

Product Introduction

■ Sake-type Anpan Sakura

The “smooth bean paste” made from Hokkaido red beans and salted cherry blossoms blend perfectly with the sake dough.

■ Sake-based sweet bean bun Ogura

This is a dish that allows you to fully enjoy the deliciousness of “tsubuan” (bean paste) made with red beans from Hokkaido.

■ Sake-type bean paste bun Amaou strawberry

Richly sweet Amaou strawberry paste is wrapped in sake yeast dough and topped with fruity Amaou strawberry jam.

■Chocolate cornet

Traditional handmade bread in the shape of a conch shell, filled with chocolate cream.

■ Kimuraya Curry Bread

This is a curry bread made by wrapping curry in chewy dough and deep frying it.

This curry bread is made with a unique beef-based curry filling that includes potatoes, onions, and more, making it a curry bread that can only be found at Kimuraya, as the product name suggests.

■ Cream Melon

The cream containing melon pulp, cut into large pieces to enhance its flavor and texture, is wrapped in a soft dough made with domestic wheat. The melon rind, which has been made with an increased amount of melon puree, is flavorful and has a crispy texture.

*Domestic wheat…50% of the flour used in the dough (excluding biscuit dough)

■ Bean Jam with Butter and Whip

Soft French dough that brings out the wheat flavor is combined with bean paste and whipped butter.

You can enjoy the delicious bean paste butter with the sweetness of the bean paste and the richness of the butter.

■ Fully ripe (6 pieces)

Long-term fermentation at low temperatures brings out the aroma and sweetness of the wheat flour, and by adding rice flour and kneading the dough, you can enjoy a moist, chewy texture.

■For a list of directly managed stores, please see here: https://www.kimuraya-sohonten.co.jp/shoplist

■Click here for directly managed store products: https://www.kimuraya-sohonten.co.jp/collections/company_store_items

*Click here for a list of “Ippin” products: https://www.kimuraya-sohonten.co.jp/collections/ippin

About Kimuraya Sohonten

Since its founding in 1869, Kimuraya Sohonten has been a “bread pioneer” company that continues to evolve with the times, inheriting the idea of “providing safe, secure, and more thoughtful products and services than anywhere else, and contributing to the enjoyment of our customers’ tastes and their health.” We believe that further progress can be made by respecting history and continuing to make in-depth efforts, and we will strive to provide new taste enjoyment, contribute to the development of food culture, and bring smiles to our customers’ faces.

【Company Profile】