It will be available in Ueno and Nippori from May 12th. The Ueno location will also feature a first-time fair focusing on texture and touch!
Two fairs will be held at Ecute, an in-station commercial facility operated by JR East Cross Station Development Company, Ltd. (Head office: Shibuya-ku, Tokyo; Company president: Akio Sugimura).
Ecute Ueno will be hosting the “HYBRID Texture FES” for the first time, where you can enjoy hybrid “textures” and “touches” that combine two textures to create a new food experience, or “unusual textures” that have been a hot topic on social media recently. FES-limited products will also be available. In addition, Ecute Nippori will be hosting a “Nippon no midori” fair! From sweets and bento boxes to miscellaneous goods, “green” products that evoke the image of early summer will be gathered at Ecute Nippori.
In addition, Ecute Tachikawa will be the first in the Tachikawa area to open “Tonkatsu Maisen Shokudo.” When you’re out and about, be sure to stop by Ecute, where there are lots of fairs.
1 l “HYBRID Texture FES” will be held for the first time at Ecute Ueno!
“HYBRID Texture FES” will be held for the first time at Ecute Ueno! Enjoy hybrid “textures” and “touches” that combine two textures for a new dining experience, as well as “unusual textures” that have been a hot topic on social media recently. Products that are not usually sold at Ecute Ueno will also be available for a limited time. Don’t miss it!
Event period: May 12th (Mon) – May 25th (Sun) 2025
Ecute Ueno website: https://www.ecute.jp/ueno
Hybrid “texture” menu
Crispy Crispy Crispy Crispy Crispy
Crispy Crispy Crispy Crispy Crispy
8 pieces for 864 yen / Okashi Hitsujiya
Bite-sized mochi filled with sable and baked to perfection. The white mochi is made with two layers of raspberry meringue and raspberry sable. The black mochi is made with sesame sable and has a crispy, addictive texture. This is a rare product that is not usually sold at Ecute Ueno.
Sale period: May 12th (Monday) – until stock runs out
Amber sugar for adults
Amber sugar for adults
378 yen/Okashi Hitsujiya
Amber sugar for adults, with red wine, blue curacao, beer, and champagne flavors. Although it contains liqueur, it does not contain alcohol.
Popping Gummy Blossom
Popping Gummy Blossom
500 yen/Odafuji
Popping candy is kneaded into soft gummies and coated with chocolate. Enjoy the new squishy, popping texture.
Sale period: May 7th (Wed) to May 25th (Sun) *Special event period
Tiramisu (Rice flour churro)
Tiramisu (Rice flour churro)
1 piece 600 yen ~ / avan
The crispy and chewy texture of rice flour, which can only be found at Avan, and the thick cream are irresistible. Please enjoy the chewy texture of the rice flour churro and the thick texture of the cream.
King’s Bolognese
King’s Bolognese
2,398 yen/Good Spoon Cheese Sweets & Cheese Brunch
A luxurious bolognese topped with a whole burrata cheese, known as the “king of cheeses.” Burrata cheese is a cheese with a thin layer of mozzarella on the outside and stracciatella cheese filled with fresh cream inside. When you cut it open, the cheese oozes out! Please enjoy it by mixing the chewy noodles with the cheese. It is served on a plate with a salad and a mini dish.
Tokyo Tower Monaka
Tokyo Tower Monaka
380 yen/Okashi Hitsujiya
The apple paste is carefully kneaded to retain the crispness of the apples, and then gently flavored with cinnamon, stuffed into a Tokyo Tower-shaped mochi, giving it an apple pie-like taste. We recommend toasting it in the toaster for 1-2 minutes to make it even crispier.
Kinako Warabimochi Matcha Soft Serve Ice Cream
Kinako Warabimochi Matcha Soft Serve Ice Cream
869 yen/Yanagi Chaya
A crispy cone with rich matcha soft serve ice cream. The chewy texture of the warabi mochi and the thick matcha soft serve ice cream go perfectly together. Please enjoy.
Hybrid “tactile” items
astronaut toy
astronaut toy
1 piece 847 yen/The Study Room
Once you touch it, you’ll be hooked on the “squishy x squishy” texture! You’ll lose track of time as you hold it in your hands, squeezing and stretching it. It’s also great for relieving stress.
Please try out the texture that will bring a smile to everyone’s face, from babies to adults.
A plump, round, soft cushion made of pure white duck
A plump, round, soft cushion made of pure white duck
4,290 yen/Felissimo Humor
This adorable duck with its chunky body and tottering gait has become a lap-sized cushion. Don’t miss the black round eyes and the silhouette of the tail. The soft, chewy texture of the duck, and the way it sits on your lap, are soothing.
Yukine bleached gauze towel
Yukine bleached gauze towel
1,540-3,520 yen (depending on size) / Nakagawa Masashichi Shoten
Yukine is also known as the ultimate bleached towel. When you touch it, it feels as firm as stepping on powder snow. Although it is a thin towel, it is soft and gentle on the skin, so it can be used safely by people with sensitive skin and babies. Because it is something you use every day, we have focused on using fabric that is comfortable against the skin. With each wash, it becomes softer and more comfortable against the skin.
Tangle Teezer Hair Brush
Tangle Teezer Hair Brush
1 piece 3,740 yen / Ainz & Tulpe
It can be used both in and out of the bath, making it ideal for daily brushing. A hair care brush that instantly untangles tangles in your hair. It minimizes the burden on your hair, leaving it smooth, shiny and beautiful.
2 l Ecute Nippori turns green!? “Nippori no Midori” fair held!
Ecute Nippori will be holding a “Nippon no Midori” fair! From sweets and bento boxes to miscellaneous goods, products that evoke the image of early summer, “midori”, will be gathered at Ecute Nippori.
Event period: May 12th (Mon) – June 1st (Sun), 2025
Ecute Nippori website: https://www.ecute.jp/nippori
Matcha Canelé
Matcha Canelé
1 piece 411 yen / Rubian
A flavorful canelé made with organic Uji matcha and coated with Nishio matcha chocolate.
Sales period: May 1st (Thursday) to May 31st (Saturday)
Matcha Daifuku
Matcha Daifuku
300 yen per piece / Fukagawa Iseya
This daifuku is full of matcha, with white bean paste mixed with matcha and wrapped in gyuhi. It is also topped with matcha powder. Please enjoy the aroma and bitterness of matcha.
Iced Matcha Latte
Iced Matcha Latte
Regular 600 yen / Five Cross Teas Coffee
This popular classic item uses matcha from Uji, Kyoto, and is topped with whipped cream. It is an irresistible treat for those with a sweet tooth. We also offer a brown sugar matcha latte, which can be enjoyed as a dessert.
Homemade corned beef and Onagawa silver salmon bento
Homemade corned beef and Onagawa silver salmon bento
1 pack 1,500 yen / Sendagi Koshizuka
This is a “Nori bento” (seaweed bento) with homemade corned beef and salmon from Onagawa, Miyagi Prefecture. Please enjoy the corned beef with its delicious flavor of shredded beef and the mellow sweetness of beef fat that melts at body temperature.
Parakeet line-up
Parakeet line-up
Tissue case 1 piece 440 yen / Tenugui towel 1 piece 660 yen / Flat pouch 1 piece 1,430 yen / Hamamonyo
A collection of popular parakeet designs. Also recommended as a gift.
Gift Bouquet (Pure)
Gift Bouquet (Pure)
1 bunch 3,960 yen / Aoyama Flower Market
The natural colors of white and green are perfect for early summer, and are finished with fresh seasonal flowers.
Sales period: May 19th (Mon) to June 1st (Sun)
3 l “Tonkatsu Maisen Shokudo” will open at Ecute Tachikawa in early June!
First store in the Tachikawa area! Maisen, known for its “soft pork cutlets that can be cut with chopsticks,” delivers its special rice bowls. You can enjoy a wide variety of rice bowls and meals, including the ever-popular “pork cutlet bowl,” the refreshing “salt fillet pork cutlet bowl,” and the “pork cutlet set” where you can choose between loin or fillet.
Shop name: Tonkatsu Maisen Shokudo (pork cutlet and rice bowls)
Location: JR Tachikawa Station, West ticket gate Number of seats: 19 Business hours: Monday to Saturday 10:00-22:00 (LO 21:30) Sunday and holidays 10:00-21:00 (LO 20:30)
Representative products: Katsudon (loin cutlet or fillet cutlet) 990 yen, salted fillet cutlet bowl 990 yen, tonkatsu set (loin cutlet or fillet cutlet) 1,290 yen
The information posted is current at the time of release.
The contents are subject to change.
