Donuts are gathering at JR Ueno Station’s “Ecute Ueno”! “Ueno Donut Garden” opens for the first time! – From gluten-free rice flour donuts to colorful, photogenic donuts with a chewy texture, to baked panda donuts! –

<Period> Monday, October 28th, 2024 to Sunday, November 10th, 2024

 

The Ueno Donatsuen will be held for the first time from Monday, October 28th to Sunday, November 10th, 2024 at Ecute Ueno, an in-station commercial facility operated by JR East Cross Station Development Company, Ltd. (Headquarters: Shibuya-ku, Tokyo; Company President: Akio Sugimura) .

Ecute Ueno, located near Ueno Zoo, will be transformed into “Ueno Donatsuen” for a limited time! Just like a zoo where you can meet various animals, we propose a 14-day period where you can encounter cute, delicious, and unique “donatsu”. Gluten-free rice flour tofu donuts, colorful donuts with a chewy texture, and small baked panda donuts are also available! Why not take a stroll around Ecute Ueno with some recommended drinks to pair with your donuts? There will also be a gift campaign where you can win an annual pass to Ueno Zoo. Please come and visit “Ueno Donatsuen” for two weeks only!

◇ Cute and delicious donuts from “Ueno Donut Garden”

First store at Ecute Ueno ★Gluten-free

Rice flour tofu doughnuts (plain, matcha, cocoa, Earl Grey, raisin)

162 yen for 1 piece, 1,296 yen for 10 pieces / Kometal (Event Shop E at Ecute Ueno)

This healthy donut has a chewy texture and is made by mixing rice flour from Niigata Prefecture and silken tofu made from domestic soybeans. It is gluten-free and contains no wheat flour, preservatives, or synthetic oils. It has a simple taste using beet sugar and is recommended as a snack or breakfast.

*Development period: 10/28~11/17

First store opening at Ecute Ueno

Top left: Glazed Citron Donut, 292 yen each

Top right: Glossy Chocolat, 346 yen each

Bottom left: Glossy Fraise, 1 piece, 378 yen

Bottom right: Glossy Pistachio, 1 piece 432 yen

/ BEN-HUR 298 OJIMA (Ecute Ueno/Event C)

The doughnuts are based on a chewy dough containing 20% Yudane. The Glazed Donut Citron is filled with lemon glaze, the Glossy Chocolat is coated with bitter chocolate and cocoa nibs, the Glossy Fraise is coated with plenty of strawberry jam and chocolate, and the Glossy Pistachio has a rich aroma of Italian pistachios. These are luxurious doughnuts with a sophisticated taste.

*Development period: 10/28~11/10

First store opening at Ecute Ueno

Petit Custard: 1 piece 45 yen, 16 pieces 720 yen

/ Ginza Petit Casta (Ecute Ueno/Event D)

Petit Casta is a French-style “cute finger sweet” born in Ginza. It is made using carefully selected ingredients such as flour blended with “Kitahonami” from Hokkaido, and the dough is kneaded without adding any water, wrapped around cream and bean paste, and then sandwiched between an iron plate and baked.

*Development period: 11/4 to 11/17

Ecute Ueno Limited

Kopanda Nico Nico☆MIX 18 pieces, 1,080 yen / Shiretoko Factory (Ecute Ueno)

Baked donuts with a cute Kopanda inside! A mini-sized mix donut available in a variety of flavors, including milk, pumpkin, coffee, and tea.

Karinto doughnuts (10 pieces) 600 yen / Ginza Kimuraya (Ecute Ueno)

These fragrant brown sugar flavored karinto donuts are topped with a brown sugar glaze with black sesame seeds that enhances their deliciousness. They’re so delicious you’ll want to eat one after the other.

◇ Drinks that go well with donuts

Suica Penguin Fluffy Milk Café Latte: 680 yen (for take-out and eat-in)

*From November 1st (Friday), 720 yen per cup / Pensta (cafe area) (Ecute Ueno)

Suica penguins are randomly and cutely printed on the fluffy milk. You can also enjoy the excitement of wondering which penguin you will meet. *The photo is an example of the product.

ⒸChiharu Sakazaki/JR East/DENTSU Suica by JR East Suica is a registered trademark of JR East. Pensta is a registered trademark of JR East. The Suica penguin is the “Suica” character of East Japan Railway Company.

Cafe latte: 550 yen per cup / Social Good Roasters (Ecute Ueno)

This is the most popular menu item in the store. The mellow bitterness of the espresso extracted from the “Social Good Blend,” which has an exquisite balance of sourness, sweetness, and bitterness, and the smooth mouthfeel and sweetness of the finely steamed milk create a rich flavor. You can enjoy it in a 10-ounce cup with a double shot. The panda-patterned sleeve, typical of Ueno, is also cute.

Black Milk Tea, small size, 1 cup, from 440 yen / Gong Cha (Ecute Ueno)

This is the most popular milk tea made with black tea. It has a refreshing taste that you will never get tired of, and you can enjoy both the aroma of the black tea and the richness of the milk. We recommend topping it with Gong Cha’s specialty “pearls (tapioca)”.

◇ Win a “Ueno Zoo Annual Pass” in a lottery! Gift Campaign

If you submit a receipt from a participating Ueno Donatsuen shop to the special application form, you will be entered into a lottery to win an annual pass to Ueno Zoo!

■Period: Monday, October 28, 2024 to Sunday, November 10, 2024

■Prize: 1 Ueno Zoo annual pass for 10 people

■ Application requirements

Submit any combination of receipts to the application form

① Post one receipt each from the participating donut shop and participating drink shop

② Post one receipt each from the participating donut shop and participating general goods shop

■ Participating shops

・Donut shops: Ginza Kimuraya, Boulangerie Asanoya, Kakinokizaka Quatre, Shiretoko Factory, Juchheim, Good Spoon Cheese Sweets & Cheese Brunch, New Days, Kometaru (event), BEN-HUR 298 OJIMA (event), Ginza Petit Casta (event), Éclair Japon (event)

・Drink shops: Pensta (cafe area), Social Good Roasters, Gong Cha, Sitara Diner

・Miscellaneous goods shops: Ange Bureau, Book Compass, Felissimo Humor

*This applies to shops in the building that have in-store POPs.

*The announcement of the winners will be replaced by the shipping of the prizes.

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The information listed is accurate at the time of release. The contents are subject to change.

Images are for illustrative purposes only. Prices include tax.

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