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Collaboration between “Gogh Exhibition” and Matsuzakaya! First plan “Art Department Store” Fair

Autumn of art. There are many museums and museums, Tokyo University of the Arts, and Ueno is an “art city”.
At the Matsuzakaya Ueno store, the Van Gogh exhibition (October 11 (Friday)) will be held at the Ueno Royal Museum on each floor of the Matsuzakaya Ueno store from October 16 (Wednesday) to November 5 (Tuesday). To January 13, 2020 (Monday / holiday)), and a fair is held throughout the whole building entitled “Art Department Store”!
In addition to many Van Gogh replicas appearing in the museum, it will be three weeks full of Van Gogh essences, such as a collaborative menu inspired by Quiz Rally and Van Gogh's masterpiece “Hitosugi”, and an oil painting exhibition.
Collaboration menu!
We expressed “wheat field with cypresses” with a paste of green tea chiffon cake and Anno candy, which looked like “cypresses”.
<Coffee tricolor> Matcha chiffon and Anno coffee wheat field drink set 1,100 yen * Each day limited 10 sets / 4th floor
Matcha soft ice cream that looks like “Hitosugi” and Van Gogh Yellow Anno paste.
<Ueno tea dormitory ITO EN> Van Gogh's cypress soft cream take-out 600 yen, eat-in 610 yen / basement 1st floor
Quiz rally!
"Hoggo x Sakura Panda Clear File" present!
During the period, after purchasing at least ¥ 2,000 including tax for one receipt, it will be presented to the first 2,500 people who answered correctly on the “Trivia Quiz Rally” answer sheet. Panels with trivia quizzes about Van Gogh are installed in three locations in the building. Please visit each section and fill out the prescribed answer sheet.
● Present delivery place: 6th floor credit center
Duplicate images appear!
There are a total of 15 types of reproductions that will be exhibited at this Van Gogh exhibition in about 50 locations from the 1st to the 7th basement.
The highlight of the “Gogh Exhibition” work is the official character of the exhibition “Hoggo-san”
Daimaru and Matsuzakaya's official character “Sakura Panda” explains in a more understandable way.
Fall fashion is Van Gogh color!
This fall's trend colors are colors like Van Gogh's favorite colors such as yellow and green.
We propose fashion color trends along with Van Gogh's paintings!
[Photo] 3rd floor <Sofur>
There are also many other events!
Exhibit 5 original oil paintings
● Until Tuesday, October 29 ● 1st floor North Arcade
Five oil paintings drawn by Kotaro Inoue, a painter who has drawn many works influenced by Van Gogh, were displayed for the art department store. Inoue's past works will also be on display. ~ Let's add color to the colorless cypress ~
Thread cedar drawn by everyone
● 2F Ueno Hanare Event Space
Paste pieces of yarn on Van Gogh ’s “Hitosugi” black-and-white panel, and let's complete “Hitosugi” together! Broadcasting in the building of Kensho Ono
During the period, the art department store's in-house broadcast will be delivered by voice actor Kenaki Ono, who plays the role of Theo (Goch's brother) in the Van Gogh exhibition audio guide.



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