Tokyo Metro and Matsuzakaya Ueno Store to Launch “Take the Metro to Ecofu! Campaign”

The Matsuzakaya Ueno store, operated by Tokyo Metro Co., Ltd. (Headquarters: Taito-ku, Tokyo; President and CEO: Akihiro Kosaka; hereinafter "Tokyo Metro") and Daimaru Matsuzakaya Department Stores Co., Ltd. (Headquarters: Koto-ku, Tokyo; President and CEO: Koji Munemori; hereinafter "Daimaru Matsuzakaya Department Stores"), will be holding the "Take the Metro and Go to Ecofu! Campaign" from Wednesday, September 17th to Monday, October 20th, 2025. "Ecofu" is a reuse and recycling initiative organized by Daimaru Matsuzakaya Department Stores through the collection of clothing, and is a project aimed at "reducing the burden on customers and the earth through environmentally friendly eco-friendly initiatives." Following on from last year, the two companies will jointly implement a campaign to promote "Ecofu" by riding environmentally friendly trains, thereby promoting decarbonization efforts.

Between September 17th (Wed) and October 15th (Wed) at Matsuzakaya Ueno store, customers who spend 500 yen or more (tax included) will receive a campaign sheet exclusively for participants. Then, between October 16th (Thurs) and 20th (Mon), take the campaign sheet onto a Tokyo Metro line, get a special stamp at Ueno-Hirokoji Station, Naka-Okachimachi Station, or Yushima Station, and drop it in the special box located at the Ecof venue on the 6th floor of Matsuzakaya Ueno store to be entered into a lottery for a chance to win luxurious prizes.

Tokyo Metro has set a long-term environmental goal, "Metro CO2 Zero Challenge 2050," and is working to reduce CO2 emissions from all operations, aiming to reduce them by 53% by 2030 (compared to 2013 levels) and to virtually zero by 2050. The company has also calculated the amount of CO2 emissions reductions achieved by using Tokyo Metro lines and announced that using Tokyo Metro contributes to an annual reduction of approximately 1.769 million tons of CO2 (equivalent to approximately 3% of Tokyo's CO2 emissions) compared to automobiles. Compared to other modes of transport, Tokyo Metro emits less CO2 and actively promotes itself as an environmentally friendly mode of transport, and is working with various stakeholders to promote initiatives that lead to the resolution of environmental issues.

Daimaru Matsuzakaya Department Store has been hosting the "Ecofu Campaign" since 2016, a reuse and recycling initiative. Customers can bring unwanted clothing, shoes, bags, etc. to Daimaru/Matsuzakaya stores and exchange them for coupons that can be used for shopping. By reusing and recycling, Daimaru/Matsuzakaya is helping the environment on behalf of participating customers. To date, customers have donated over 7.4 million items, totaling approximately 2,168 tons (as of December 2024). Through the sustainable, participatory project "Ecofu," we are proposing a circular shopping style.

Tokyo Metro and Matsuzakaya Ueno, both of which share ties to the Ueno area , hope to use this campaign to provide an opportunity for people to learn about the environmental advantages of railways and EcoF, thereby encouraging people to take environmentally conscious actions and contributing to the realization of a carbon-free, recycling-oriented society. We hope you will have fun and take part.

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About the "Take the Metro to Ecofu! Campaign"

1. Campaign name

"Take the Metro to Ecofu! Campaign"

2 How to participate

(1) From Wednesday, September 17, 2025 to Wednesday, October 15, 2025, for every purchase of 500 yen or more (tax included) at Matsuzakaya Ueno Store, one campaign sheet printed with a Matsuzakaya stamp will be distributed.

*One coupon will be distributed per transaction. Also, some shops may not be eligible.

*The campaign sheets will only be distributed at Matsuzakaya Ueno store and will not be distributed at Tokyo Metro stations.

(2) From Thursday, October 16, 2025 to Monday, October 20, 2025, you will stamp the campaign sheet distributed during the period of (1) with one of the stamps available at Tokyo Metro Ueno-Hirokoji Station (outside the ticket gates), Naka-Okachimachi Station (inside the ticket gates), or Yushima Station (outside the ticket gates).

(3) Between Thursday, October 16, 2025 and Monday, October 20, 2025, fill out the necessary information and submit the campaign sheet to the application box located in the "Ecof" venue on the 6th floor of Matsuzakaya Ueno Store.

*The display will be open from 10am to 7pm each day, and until 6pm on the final day.

(4) Ten people will be chosen by lottery to receive a 10,000 yen gift certificate valid at department stores nationwide, 50 people will receive a set of three Tokyo Metro 24-hour tickets, and 10 people will receive a strap made from recycled Tokyo Metro uniforms (with a miniature uniform).

<How to participate>

3. Stamp station locations

(1) Ueno-Hirokoji Station (outside the ticket gates) Near the ticket gates for Matsuzakaya

(2) Naka-Okachimachi Station (inside the ticket gate) Near the ticket gate for JR Okachimachi Station

(3) Yushima Station (outside the ticket gates) Near the ticket gates for Tenjinshita intersection

*The stamp stand will be set up from 10:00 on Thursday, October 16, 2025 to 17:30 on Monday, October 20, 2025.

4. Prize details

(1) Nationwide department store gift certificate worth 10,000 yen – 10 winners

(2) Set of 3 Tokyo Metro 24-hour tickets – 50 winners

(3) Strap (with miniature uniform) – 10 winners

* Prize requests are not accepted.

*The winning result will be notified upon shipping of the prize.

*The personal information of customers who submit entries will not be used for any purpose other than "shipping the prize." In addition, we will manage your personal information responsibly to protect it.

*Please check the back of the 24-hour ticket for its expiration date.

(1) 10,000 yen worth of gift certificates available at department stores nationwide

(2) Tokyo Metro 24-hour ticket set (3 tickets)

(3) Strap (with miniature uniform)

5. Shipping of prizes

After the campaign period ends, a strict lottery will be held and the prizes will be shipped by Daimaru Matsuzakaya Department Stores Co., Ltd. and Tokyo Metro Co., Ltd.

6. Overview of the Ecofu Campaign

Bring your unwanted clothing, shoes, or bags (up to a total of nine items per person during the campaign at all Daimaru Matsuzakaya stores) to the "Ecof" venue on the 6th floor of Matsuzakaya Ueno store and you will receive an app coupon (worth 500 yen) that can be used for every purchase of 5,500 yen (tax included) per item you pick up. Daimaru Matsuzakaya will reuse and recycle the unwanted items you bring in on your behalf.

[Collection period] 10:00-19:00 each day from October 16th (Thursday) to October 20th (Monday), 2025

*Last day until 6pm

[Collection location] Matsuzakaya Ueno store, 6th floor, special event venue

*App coupons are only available to Daimaru Matsuzakaya app members.

*Please ask a sales staff member about areas where app coupons cannot be used.

7 Daimaru Matsuzakaya Department Stores' Initiatives to Reduce Environmental Impact

Daimaru Matsuzakaya Department Stores is taking into consideration the current social situation, which is facing various environmental issues such as the progression of global warming and the frequent occurrence of abnormal weather, and is working on "Think GREEN," an initiative to provide sustainable products and services with a low environmental impact.

In addition to the reuse and recycling activity "Ecofu Campaign" that began in 2016, from 2021 we have also been collecting mid-year and year-end gift catalogs sent to customers at our stores, recycling them into toilet paper, and giving them to customers who order mid-year and year-end gifts in our stores.

Daimaru Matsuzakaya Department Stores is also participating in the "Fly to Fly Project," a project to reuse used cooking oil as domestically produced sustainable aviation fuel, SAF (Sustainable Aviation Fuel).

https://www.daimaru-matsuzakaya.com/assets/news/fry_to_fly_project_2.pdf

Daimaru Matsuzakaya Department Stores will continue to promote "Think GREEN" activities through various initiatives.

https://dmdepart.jp/think_green/

8. Tokyo Metro's efforts to reduce environmental impact

Tokyo Metro has defined "Becoming an Earth-Friendly Metro" as one of its key sustainability priorities. Toward the realization of a decarbonized, circular society, the company has set a long-term environmental goal, the "Metro CO2 Zero Challenge 2050." To reduce its environmental impact, the company is proactively promoting energy conservation, including the development and introduction of energy-efficient rolling stock and the conversion of station lighting to LED. In terms of renewable energy utilization, the company plans to replace all electricity used on the Marunouchi and Namboku lines with hydroelectric power by 2024. It also procures environmental value through virtual PPAs (a contract in which consumers virtually procure only the environmental value of renewable energy from power producers) utilizing small-scale hydroelectric power generation and onshore wind power generation. The company has also been working to efficiently utilize resources (e.g., using recycled water in automatic train washers) and promote recycling and reuse (e.g., recycling and reusing train bodies and participating in the "Fly to Fly Project").

( https://www.tokyometro.jp/news/images_h/metroNews231221_g36.pdf )

In addition, by quantitatively calculating and publishing the CO2 reduction effect of using Tokyo Metro lines and showing this to various stakeholders, we encourage people to take environmentally conscious actions and contribute to achieving carbon neutrality together with all stakeholders.

( https://www.tokyometro.jp/news/images_h/metroNews240325_22.pdf )

The Tokyo Metro Group will continue to work proactively to reduce CO2 emissions in order to achieve its vision of "The next 'ordinary' and 'exciting'."

9. Contact Information

Tokyo Metro Customer Center https://www.tokyometro.jp/support/index.html

Matsuzakaya Ueno Store (main number) 050-1782-1000