Wednesday, March 4th, 2026 → Tuesday, April 7th, 2026 / Matsuzakaya Ueno Store, 1st basement floor Hoppe Town
Matsuzakaya Ueno Store will be selling approximately 40 types of cherry blossom viewing bento and cherry blossom gourmet foods under the title "Matsuzakaya Ueno Store's Cherry Blossom Viewing Bento" from Wednesday, March 4th to Tuesday, April 7th. With prices continuing to rise this year, attention is being focused on the "diversifying cherry blossom viewing needs." While catering to the desire to "enjoy the cherry blossom season to the fullest," there is also a growing awareness of "enjoying special events wisely," so we have prepared two types of cherry blossom viewing bento: a luxurious cherry blossom viewing bento that allows you to compare different foods , and easy gourmet foods that allow you to enjoy cherry blossom viewing at your own pace, as if it were your everyday life .
*The sales period for some products may be extended depending on the cherry blossom blooming situation in the Tokyo area.
Even with high prices, splurge on cherry blossom viewing! A luxurious tasting bento box is now available
The best of luxurious seafood!
We use four types of fish – bluefin tuna, amberjack, red shrimp, and red sea bream – to create a colorful dish.
Hokushin Sushi Spring Seafood Bento (1 serving) 2,980 yen
Two main dishes in one fold
A bold A5-ranked Japanese Black Beef sirloin! For a limited time, the carrots are cut into the shape of a cherry blossom. <Kurogeya> A5 Japanese Black Beef Sirloin and Hamburg Steak Luxury Bento (1 serving) 6,480 yen
*Available only for reservations made up to 3 days before the delivery date.
Greedy for meat and fish
This special bento is packed with the joys of spring, including sweet and spicy "beef stew" and "sea bream rice" with a fragrant dashi broth, as well as side dishes.
Five Star Nori Bento Bojoki
Simmered beef and sea bream rice set meal (1 serving) 2,160 yen
A luxurious taste comparison of various foods
This gorgeous and luxurious bento box is perfect for celebrating new beginnings in the spring, a time of many celebrations.
<Japanese Restaurant Nadaman> Flower News (1 serving) 2,943 yen
* March 10th (Tue) → April 26th (Sun)
Enjoy a relaxed cherry blossom viewing experience with affordable gourmet food at everyday prices
Enjoy the flavors of spring in a casual rice ball
This set includes seasonal rice balls mixed with fragrant sakura shrimp and chopped green onions, as well as our popular rice balls.
<Niigata Yunotani Shintei>
Sakura shrimp and standard rice ball set (1 set of 3) 1,000 yen
*Ends while supplies last
Enjoy cherry blossom viewing inari in one bite
A classic assortment of rice balls with bite-sized inari sushi.
<Tagosaku>
Hana Okowa Mini Inari (1 serving, 8 pieces) 800 yen
Affordable bento boxes that you can enjoy all at once
This is an assortment of two types of rolled sushi and pressed sushi, as well as a gorgeous inari chirashi.
Furuichian Assorted Flower Calendar (1 serving) 1,296 yen
*Available only on Fridays, Saturdays, Sundays and public holidays
*Limited to 6 meals per day
Enjoy the spring with a cherry blossom sandwich
A soft and chewy rolled bread topped with cherry-shaped ham and filled with plenty of egg salad.
<Alsace Lawrence>
Egg cookie (cherry blossom version) (1 piece) 350 yen
[Daimaru Matsuzakaya Department Stores Co., Ltd.] Press release
