To commemorate its 60th anniversary, the company is offering a wide selection of popular yogurts, limited-edition soft serve ice cream, and new merchandise.
YUDA Milk Co., Ltd., a dairy manufacturer in Iwate Prefecture, will open a pop-up store, "Milk Boya POP UP STORE," for a limited time from Thursday, July 30th to Wednesday, September 30th, 2026. The venue will be the 1st and 2nd floors of "Ueno Shinkin-kan," where they also had a successful pop-up store last summer.
Top: Premium Yuda Yogurt Bottom: Milk Boya POP UP STORE (Last year's event)
Our store carries and sells all of our products, including yogurts such as the popular "Premium Yuda Yogurt," as well as milk, which is only available in limited quantities in the Tokyo metropolitan area. We also offer a wide selection of drinks and sweets featuring yogurt and milk, including our homemade soft serve ice cream, made with fresh raw milk from Iwate Prefecture (which was very popular last year), boasting a rich yet refreshing aftertaste.
Furthermore, we have prepared an exhibition space where you can learn about the history and commitment of our company, which is celebrating its 60th anniversary this year, as well as a photo spot where you can take pictures with our brand character, "Milk Boya." You can enjoy delicious yogurt and soft serve ice cream while viewing the exhibits. In addition, we will be selling the full lineup of "Milk Boya goods," which are usually only available at our online shop and directly managed stores, and new items will also be available during the event.
As we reach our 60th anniversary, we want to express our gratitude to our customers through this pop-up store and allow as many people as possible to experience our products and worldview.
[POP UP STORE Overview]
■Period: Thursday, July 30, 2026 – Wednesday, September 30, 2026, 11:00-19:00 *Closed on Mondays
■Location: Ueno Shinkin Bank
■Address: 4-8-13 Ueno, Taito-ku, Tokyo
(Ueno Nakadori Shopping Street)
■Access:
Approximately 1 minute walk from Keisei Ueno Station Hirokoji Exit on the Keisei Electric Railway.
1 minute walk from Exit C4 of Ueno-Hirokoji Station on the Tokyo Metro Ginza Line.
1 minute walk from Exit C4 of Ueno-Okachimachi Station on the Toei Oedo Line
4-minute walk from Shinobazu Exit of JR Ueno Station
4-minute walk from the North Exit of JR Okachimachi Station
【Company Profile】
●Company Name: YUDA Milk Co., Ltd.
●Head office address: 138, 55-chome, Koshizawa, Nishiwaga-machi, Iwate Prefecture
●Business activities: Manufacturing and sales of milk and dairy products
●Established: November 1966 (Showa 41)
●Official website/online shop: https://shop.yudamilk.com
●Fan community site "Milkboya Club": https://milkboya-club.com
<Contact Information> YUDA Milk Co., Ltd. commerce@yudamilk.com
[From YUDA Milk Co., Ltd. press release ]
