To commemorate the 10th anniversary of the National Museum of Western Art's designation as a World Heritage Site, a mystery-solving event and art exhibition will be held throughout the city. Original merchandise will be given to those who answer all questions correctly.
The Ameyoko Central Shopping Street Promotion Association and the Ameyoko Plaza Shopping Street Cooperative (Taito Ward, Tokyo) will hold "UENO ART & MARKET" for 31 days from September 12th (Saturday) to October 12th (Monday/Holiday), 2026, throughout the Ameyoko shopping street area of Ueno and Okachimachi. This year marks the 10th anniversary of the National Museum of Western Art's World Heritage designation, and Ueno, home to many art museums, and Ueno, a shopping district—two areas that have been talked about separately despite being located at the same station—will be visited by visitors for a month to move between them on foot.
Special website: https://ameyokoinfo.com/UAM
UENO ART & MARKET Main Visual
Connecting Ueno's art museum with Ueno's Ameyoko market
Ueno is a cultural hub with numerous art museums and museums, including the National Museum of Western Art, and also home to Ameyoko, a shopping street with approximately 400 shops. Although the two areas are only a few hundred meters apart, the flow of visitors tends to be separate. This event aims to connect these two areas into a single experience by combining a walk-through program where participants solve mysteries while exploring the town with art exhibitions held in shops along the shopping street. The venues are not specially constructed facilities, but rather shops in the shopping street that are operating on a regular basis.
Catrip Ueno's "Art-themed Mystery Solving!" (Free) – Walk around town with cats and solve puzzles.
During the event, a mystery-solving program will be held in Ueno Park, Ueno Station, and Ueno Ameyoko. Participants will travel with a mysterious cat from in front of the National Museum of Western Art to Ameyoko, exploring Ueno's art scene, solving riddles along the way, and enjoying trivia related to the art. This program is sure to be enjoyable for both art lovers and mystery-solving enthusiasts.
Participants can obtain a free puzzle booklet at a designated distribution location, register using the QR code provided, and then solve the puzzles while exploring the town.
Catrip logo
:
Catrip Official X: https://x.com/Catrip_PR
Locations where the mystery-solving booklet is distributed.
NewDays Ecute Ueno Park (outside the ticket gate)
JTB Ueno Marui Store
– Ameyoko Shopping District Association Office
NewDays Ecute Ueno Park (outside the ticket gate)
JTB Ueno Marui Store
Ameyoko Shopping District Association Office
How to participate: Register for participation via the dedicated LINE app using the QR code in the booklet.
What you need: a smartphone, the LINE app, and a puzzle booklet.
Duration: Approximately 1 hour
Recommended play time: 9:00 AM to 5:00 PM
Gift exchange is possible from 10:00 AM to 5:00 PM.
Answer all questions correctly and receive original merchandise!
Those who answer all the riddles correctly will receive one original item from this event. The item features a geometric key visual inspired by the streets of Ueno.
Original T-shirts / 100 sets
Original tote bag / 100 sets
Original keychains / 100 sets
*Prizes are available on a first-come, first-served basis. The event will end once all prizes are gone.
*Participation prizes will also be given.
Art exhibitions will be held at two venues in the shopping district (free admission).
We will be holding photography and graffiti exhibitions at two shops in Ameyoko. Admission to both events is free.
Ueno Amusement Club Professional Photographer | Hideyuki Sakuma (@hideyuki_sakuma)
Coffee by Jalana, Graffiti Artist | Let's have fun at our own pace (@kirakunitanoshimou)
Event Overview
name
UENO ART & MARKET
Let's explore the two sides of Ueno: art and Ameyoko.
Exhibition period
Saturday, September 12, 2026 – Monday, October 12, 2026 (Holiday)
venue
Ueno/Okachimachi, Taito Ward, Tokyo: Ameyoko Shopping Street area
Exhibition hall
Ueno Amusement Club / Coffee by Jalana (Free admission)
Booklet distribution locations
NewDays Ecute Ueno Park (outside the ticket gate) / JTB Ueno Marui Store / Ameyoko Shopping Street Association Office
Participation fee
free
Organizer
Ameyoko Central Shopping Street Promotion Association, Ameyoko Plaza Shopping Street Cooperative Association
Sponsorship
Taito Ward
Special website
https://ameyokoinfo.com/UAM
*Event details and prizes are subject to change without notice.
[From the Ameyoko Shopping District Association press release ]
