Enjoy freshly made sweets such as “Panda Soft Serve” in the live kitchen! Ecute Ueno exclusive “Pakupaku Panda Manju” and other panda products! Opening events such as a lottery where you can win Suica penguin goods will be held!
*This is for illustrative purposes only.
A new sweets zone called “Oyatsu Park” will open on Thursday, December 19, 2024 at “Ecute Ueno,” an in-station commercial facility at JR Ueno Station operated by JR East Cross Station Development Company, Inc. (Headquarters: Shibuya-ku, Tokyo; Company President: Akio Sugimura). The new zone will consist of four shops, opening in an in-station store for the first time, and will be located next to the station. Three shops selling clothing and miscellaneous goods, souvenirs, etc. will also open (one new shop, two renovated shops).
Four shops will be opening in a station for the first time, offering high-quality sweets in a casual setting, from classic items loved by a wide range of generations, to famous products from Ueno, Tokyo, and shops that have been the subject of media attention. The three shops will have live kitchens, and will offer freshly baked sweets that you can see, eat, and enjoy, such as canelés with their irresistible sweet aroma, rice flour churros that you can watch as they are fried, and soft cookies that will excite you with the aroma of freshly baked goods wafting from the oven. In addition, there will be a wide range of products that can be used in a variety of situations, such as enjoying freshly baked sweets immediately after purchase on the high tables set up in the area, or taking them home as picnic companions or souvenirs.
The concept of this newly renovated zone (a total of seven shops, including the four shops in “Oyatsu Park”) is “travel and snacks.” Part of the Oyatsu Park is an open space, allowing you to pass through to souvenir and bento shops and general goods shops. You can enjoy a wide range of shopping, from choosing souvenirs for loved ones to buying daily necessities for yourself and small travel essentials. Come to Ecute Ueno and enjoy the feeling of “travel and snacks” by choosing and eating.
Topic 1. “Oyatsu Park” opens on Thursday, December 19th!
Four shops will be opening in the station for the first time, offering high-quality sweets in a casual setting, from classic items loved by a wide range of generations, to famous products from Ueno, Tokyo, and shops that have been talked about in the media. Great for a variety of occasions, from choosing souvenirs for loved ones to snacks for yourself! Three shops with live kitchens (Curamae Canelé, Avan, and Ben’s Cookies) offer freshly made sweets. Look, choose, eat on the spot, and enjoy your food adventure.
Newly opened, first store in station area, with live kitchen
KURAMAE CANNELÉ (Western confectionery)
This is a specialty store for freshly baked canelés that opened in Kuramae, Tokyo in January 2023. The freshly baked canelés are characterized by their crispy exterior and smooth, custard-like texture on the inside. Please come and enjoy the freshly baked Kuramae canelés at Ecute Ueno, which were previously only available in Kuramae.
Business hours: Monday to Thursday 10:00-21:00 / Friday 10:00-22:00 / Saturdays, Sundays and holidays 9:00-21:00
NEW Ecute Ueno Exclusive
Panda soft serve ice cream (with chopped canelé) / 691 yen each
The popular “Canelé & Soft Serve Ice Cream” from the Kuramae main store will be available in an exclusive version at Ecute Ueno. The rich soft serve ice cream is decorated with chocolate chips and a panda design. Inside is a canelé in chunks.
Panda soft serve ice cream (with chopped canelé) 691 yen per piece / KURAMAE CANNELÉ
NEW Ecute Ueno Exclusive
Ueno Limited Panda Package Canelé / 378 yen each
The Kuramae canelés are skewered on wooden sticks and wrapped in cute panda packaging exclusive to Ecute Ueno. They’re perfect for eating on the go or as a small souvenir, and can be enjoyed without getting your hands dirty.
Ueno Limited Panda Package Canelé 1 piece 378 yen / KURAMAE CANNELÉ
New opening: First station store
Okashi Hitsujiya [Japanese sweets and snacks]
This long-established and beloved Japanese sweets and snacks store, with its main store in Ohashi, Minami-ku, Fukuoka Prefecture, is opening in Ueno, Tokyo, following its first store in Sengawa. In addition to classic Japanese sweets such as dorayaki and manju, the store will stock a wide variety of snacks, including colorful semi-fresh confections and snacks sold by weight.
Business hours: Monday to Thursday 10:00-21:00 / Friday 10:00-22:00 / Saturdays, Sundays and holidays 9:00-21:00
Somersault Monaka 4 pieces per box 1,400 yen / Okashi Hitsujiya
NEW Ecute Ueno Exclusive
Somersault Monaka / 4 pieces in a box 1,400 yen
This is a monaka with a rich matcha latte paste, made with a rich matcha flavor and gentle milk. It’s so delicious that even a panda would do a somersault after just one bite. Please try one first! This product is only available at Ecute Ueno.
Pakupaku Panda Manju (6 pieces in a box) 830 yen / Okashi Hitsujiya
NEW Ecute Ueno Exclusive
Pakupaku Panda Manju / 6 pieces in a box 830 yen
Whether you’re eating alone or with friends during your trip or at your destination, these bite-sized manju are so tasty you won’t be able to stop eating them once you’ve started. The lid closes, making them easy to carry around. They’re only available at Ecute Ueno.
Newly opened: First store in an Ekinaka area, with live kitchen, Ecute Ueno exclusive brand
avan (Western confectionery)
A gluten-free specialty store that uses “Haenuki” rice flour from Shonai, Yamagata Prefecture, with the owner, who was born in Yamagata, wanting to cherish the local flavor. At the Ecute Ueno store, we mainly offer freshly fried rice flour churros made with fresh cream! We hope that Avan’s sweets will satisfy your mind and body, and make your precious time even happier.
Business hours: Monday to Thursday 10:00-21:00 / Friday 10:00-22:00 / Saturdays, Sundays and holidays 9:00-21:00
Acorn Churro 1 set 800 yen/avan
NEW Ecute Ueno Exclusive
Acorn Churro / 1 set 800 yen
Avant’s popular product, “Rice Flour Churro”, is now available in a cute-looking, easy-to-eat size! Please enjoy the crunchy and chewy texture.
Newly opened, first store in station area, with live kitchen
Ben’s Cookies (Western confectionery)
A freshly baked soft cookie shop that has been in business since 1983. They use simple yet premium ingredients and large chocolate chunks instead of chips. All cookies are made with carefully selected ingredients and baked in a special oven made for Ben’s Cookies, a British company. Not swayed by the changing times, they are strong in remaining the same and will continue to deliver British cookies to customers throughout Japan and around the world.
Business hours: Monday to Thursday 10:00-21:00 / Friday 10:00-22:00 / Saturdays, Sundays and holidays 9:00-21:00
Ben’s Box Panda Package 1 box (7 pieces) 1,850 yen / Ben’s Cookies
NEW Ecute Ueno Exclusive
Ben’s Box Panda Package / 1 box (7 pieces) 1,850 yen
The popular Ben’s Box is now available in a “panda pattern” exclusive to Ecute Ueno! Take home this cute panda, which you can only get here, along with some freshly baked cookies. This set contains 7 cookies for the price of 5, giving off a freshly baked aroma. It’s a great deal and a cute set.
Red gift can with balloon design: 1,800 yen (small gift can, 4 cookies), 3,600 yen (medium gift can, 8 cookies) / Ben’s Cookies
NEW Ecute Ueno Exclusive
Red gift can with balloon design / 1 can 1,800 yen (small gift can, 4 cookies), 3,600 yen (medium gift can, 8 cookies)
To celebrate the opening of the Ecute Ueno store, the ever-popular iconic red gift can now come in a balloon design! Don’t miss this chance to get your hands on this cute red can, perfect for the Christmas season.
＜Ecute Ueno Oyatsu Park Overview＞
■Name: Oyatsu Park
■Location: 7-1-1 Ueno, Taito-ku, Tokyo 110-0005, 3F Ecute Ueno, inside the ticket gates of JR Ueno Station
Business hours: Monday to Thursday 10:00 to 21:00 / Friday 10:00 to 22:00 / Saturdays, Sundays, and holidays 9:00 to 21:00
■Stores: Avan, Ben’s Cookies, Kuramae Canelé, Okashi Hitsujiya
Topic 2. Three new shops open and have been renovated!
Adjacent to Oyatsu Park, two shops will open: Nakagawa Masashichi Shoten, which will open on Thursday, December 19th, and Hanagataya, which will be renovated with a new design. Additionally, Uniqlo will reopen on Friday, November 29th.
New Opening
Nakagawa Masashichi Shoten [Miscellaneous goods, interior goods, clothing]
Based on Japanese crafts, we offer a variety of comfortable living experiences, including tools for daily life, seasonal furnishings, clothing made with dyed and woven textiles, and food rooted in the local culture of the place of origin, along with Japanese crafts.
Business hours: Monday to Thursday, Saturday, Sunday and public holidays 9:00-21:00 / Friday 9:00-22:00 *Open from 10:00 on the first day only
Kayaori towel Ueno Panda 1 piece 550 yen / Nakagawa Masashichi Shoten
NEW Ecute Ueno Exclusive
Kayaori Towel Ueno Panda / 550 yen each
A dishcloth with an adorable panda design that is only available at Ecute Ueno. The dishcloth is made of five layers of “kaya weaving,” a craft from Nara, where the company was founded, and is sewn together. The more you use it, the softer it becomes, and the stronger it is, so you can use it for a long time. In addition to a wide selection of items for food, clothing, shelter, and daily life, we also have a large selection of limited-edition souvenirs with a panda motif.
Relocation and reopening
HANAGATAYA [ Souvenirs and Lunch Boxes]
The store has reopened with a new design that makes it easier for everyone to choose products and enjoy shopping. In addition to standard souvenirs and bento boxes, we also offer Hanagataya-exclusive products so that you can experience new encounters.
Business hours: Monday to Thursday, Saturday, Sunday and public holidays 9:00-21:00 / Friday 9:00-22:00 *Open from 10:00 on the first day only
Grand opening celebration! 5% off your purchases for customers using self-checkouts only
Limited time only: December 19th (Thursday) to December 22nd (Sunday)
Reopening ★Opening on Friday, November 29th
UNIQLO [Clothing]
The addition of new in-store pickup counters will make it even more convenient for customers to collect their online purchases.
Business hours: Monday to Thursday, Saturday, Sunday and public holidays 9:00-21:00 / Friday 9:00-22:00 *Open from 10:00 on the first day only
Topic 3. To celebrate the opening of Oyatsu Park, we will be holding events such as a big raffle and a Suica penguin photo session!
①Big lottery held with Suica!
During the period from Thursday, December 19th to Saturday, December 21st, we will be holding a big lottery where you can participate by shopping or eating at the JR-Cross stores and vending machines at Ecute Ueno and JR Ueno Station. You might be able to win Suica penguin goods or products from the newly opened Oyatsu Park!
*Prize image ⒸChiharu Sakazaki / JR East / DENTSU Suica by JR East Suica and Pensta are registered trademarks of JR East. The Suica penguin is the “Suica” character of East Japan Railway Company.
■Dates and times: Thursday, December 19th to Saturday, December 21st 10:00-19:00 * 18:00 on the final day
■Raffle Venue: Ecute Ueno Hanagataya Nakagawa Masashichi Store Front Square
Participating stores: Ecute Ueno, JR-Cross operated stores and vending machines at JR Ueno Station,
PENSTA Luminest Shinjuku store, PENSTA Ecute Omiya North store
■How to participate:
①At facilities, stores, vending machines, and Pensta stores operated by JR-Cross at JR Ueno Station
Make purchases totaling 1,500 yen or more (tax included, can be combined) using Suica or other transportation electronic money.
② Please insert the Suica card you used for shopping into the Suica touch terminal installed at the lottery venue.
Touch your transportation electronic money!
③Participate in the lottery for every 1,500 yen (tax included, can be combined) and you could win a wonderful prize!
■Prizes: Suica penguin pair plush toys, Oyatsu Park merchandise, etc. (planned)
ⒸChiharu Sakazaki/JR East/DENTSU Suica by JR East Suica and Pensta are registered trademarks of JR East. The Suica penguin is the “Suica” character of East Japan Railway Company.
②For those who spend over 500 yen, we will give you a free Oyatsu Park limited shopper bag!
Starting from Thursday, December 19th, the first 1,000 customers who spend 500 yen or more (including tax) at Oyatsu Park will receive an exclusive Oyatsu Park shopper. The shopper features an illustration by popular illustrator Mupi, who created the story of Oyatsu Park for UENO MANGA WALL.
※image
■ Period: Thursday, December 19th ~
Participating shops: Avan, Ben’s Cookies, Kuramae Canelé, Okashi Hitsujiya
■ Exchange location: Oyatsu Park shops
*Available until stock runs out at each shop *Limit 1 per person
3. There’ll also be a Suica penguin photo session!
From Thursday, December 19th to Saturday, December 21st, we will be holding an event where you can take photos with the Suica penguins.
*Suica Penguin Photoshoot Image ⒸChiharu Sakazaki / JR East / DENTSU Suica by JR East Suica and Pensta are registered trademarks of JR East. The Suica penguin is the “Suica” character of East Japan Railway Company.
■Date and time: December 19th (Thursday) – December 21st (Saturday) ①13:00 ②14:30 ③16:00
Location: Ecute Ueno Hanagataya Nakagawa Masashichi Store Square
■How to participate:
This offer is available to customers who make purchases of 1,500 yen or more (tax included) using Suica or other transportation electronic money at Pensta Ecute Ueno store (cafe area/goods area) from Sunday, December 1st onwards. Please present your purchase receipt at the Pensta (goods area) cash register and tell us that you would like to participate in a photo session. Please fill in your name and desired photo session time on the application form, and we will give you a numbered ticket on a first-come, first-served basis.
On the day of the shoot, please come to the venue with your numbered ticket 10 minutes before the shoot time.
*Numbered ticket distribution starts from Sunday, December 1st
*Purchase receipts can be combined on the same day.
* Limited to the first 20 pairs per session, available until supplies last
④JRE POINT total of 500,000 points giveaway campaign!
During the period from Thursday, December 19th to Tuesday, December 31st, all customers who enter and spend 500 yen or more in a single transaction at participating stores and use the service at least three times will receive points!
* Three or more visits must be made to different shops
■ Period: Thursday, December 19th to Tuesday, December 31st (13 days)
Participating shops: Avan, Ben’s Cookies, Kuramae Canelé, Okashi Hitsujiya, Hanagataya, Nakagawa Masashichi Shoten, Uniqlo
Ecute Ueno Facility Information
[Ecute Ueno overall facility concept]
The grand concept of Ecute Ueno is “with harmony.” It is based on the desire to harmonize the various elements of Ueno, which is home to a variety of facilities such as art galleries, museums, and a zoo, as well as Ueno Park, one of the most naturally rich areas in Tokyo, with its downtown atmosphere and lively atmosphere, and to allow people to enjoy the charm of Ueno.
Please come and enjoy shopping, conversation at the cafe, or making memories at the park facilities.
[Floor Map] *3rd floor inside the JR Ueno Station ticket gates
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The information posted is as of the time of release and is subject to change.
Images are for illustrative purposes only. Prices include tax.
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JR East Cross Station Development Company Ltd.
Company name: JR East Cross Station Co., Ltd. Head office: South Gate Shinjuku Building 6F, 5-33-8 Sendagaya, Shibuya-ku, Tokyo Established: April 1, 2021 (Reiwa 3) President and CEO: Fuminao Nishino Capital: 4,101 million yen (100% subsidiary of JR East)
About the Development Company:
Aiming to create attractive station spaces that meet a wide range of station needs, we are developing station commercial facilities such as “Ecute” and “Gransta”. We aim to further improve the appeal of station spaces while taking into consideration the location, culture, and regional characteristics of each station. We will also strengthen cooperation with partners and actively work to coexist with local communities and cooperate with the local community.
Main facilities operated: Ecute, Gransta
