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The first limited cut-out red stamp “Tokugawa Goshuin” will be awarded at “Daihonzan Kan’eiji” in Ueno, Tokyo, a temple related to the Tokugawa Shogun family.

Elternal Co., Ltd. (Shinjuku-ku, Tokyo, Representative Director Takayasu Kokubo, hereinafter referred to as "our company"), which was founded as a venture from Waseda University, has released the first limited cut-out goshuin "Tokugawa goshuin" at "Kaneiji", the main temple of the Tendai sect of Buddhism. ] will be awarded. The temple is known as the prayer place and family temple of the Tokugawa Shogun family, and is an extremely prestigious temple where 6 of the 15 successive shoguns, surpassing the two at Nikko Toshogu Shrine, are buried. The long-awaited Tokugawa Kirie Goshuin will finally be unveiled at the temple, which is visited by fans from all over the world, including Tokugawa enthusiasts and history buffs in Japan.

1. The first limited cutout Goshuin "Tokugawa Goshuin"

The biggest feature of this paper-cut goshuin is the design with the Aoi crest, which can be said to be the symbol of the Tokugawa family, on the entire surface. The first thing that catches your eye is the intricate and impactful paper cut-out crest in the center. The crest is also scattered on the left and right, and one of them is expressed with silver foil stamping along with the auspicious cloud motif. The image of Konponchudo, the central hall of Kan'eiji, is as it is, and delicate cutouts are made on heavy gold paper. Please also pay attention to the foil stamping contrast of gold and silver.

≪Conferment Details≫

Due to the limited distribution, the conferment will be done only at "Konponchudo" of Kan'eiji Temple.

◎ Schedule: From Saturday, May 27, 2023 * Due to limited quantity, it will end as soon as it runs out

◎ Place: Kan'eiji Temple Konponchudo (1-14-11 Uenosakuragi, Taito-ku, Tokyo)

2. About Kaneiji Temple

Kan'eiji Temple is the head temple of the Tendai sect. In 1625 (Kanei 2), in order to pray for the peace of the Tokugawa shogunate and the peace of all people, it was erected by Jigen Daishi Tenkai on the plateau of Ueno, which is the demon gate (tohoku) of Edo Castle. rice field. Later, the mausoleum of the 4th shogun Tokugawa Ietsuna was built, and it also served as the shogun family's family temple. In the Edo period, it became the largest temple in Japan in terms of status and scale by welcoming the head of Mt. Toei from the imperial family (Rinnoji Shrine).

In 2025, we will celebrate the 400th anniversary of its founding, and the weight of history carved in Ueno is being conveyed to the present.

≪Kanei-ji Temple Homepage≫


3. Kan'eiji Official Instagram

Kan'eiji official Instagram started in April. We will showcase valuable cultural assets that were not widely known until now, such as historical buildings built on a vast site and places related to the Tokugawa family.

Four. ELternalCompany Overview

ELternal Co., Ltd.

1-22-3 Nishiwaseda, Shinjuku-ku, Tokyo

ELternal Co., Ltd. was founded in July 2020 with the aim of “impressing Japan. ], we are developing social problem-solving businesses in four domains: tourism development consulting business, regional revitalization consulting business, shrines and temples (temples and shrines) consulting business, and next-generation eternal memorial service business.


[Representative Profile]

President and CEO Takayasu Kokubo

Graduated from Waseda University Graduate School of Business Administration (MBA). Tourism resource development consultant. Consultant for shrines and temples.

Founded ELternal Co., Ltd. with Waseda University after winning a business plan contest while studying at Waseda University Graduate School. He specializes in planning marketing strategies and even carries out specific sales promotion practices.

In particular, he has a reputation for developing tourism resources centered on temples and shrines, and in the Saitama Yakuyoke Kaiun Daishi Regional Revitalization Project, which he has been working on since 2018, he has revived the New Year's visit to an ancient temple. From 2018 to 2023, the number of worshipers will grow 500 times (1000 → 500,000) in just 5 years.

Currently, he is one of Japan's leading consultants for temples and shrines, handling multiple large-scale consulting projects, including World Heritage temples.