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A new experience with seaweed. Kozen Honten Co., Ltd., which is celebrating its 130th anniversary since its founding, will open a restaurant called “Nori Kitchen HANARE” on May 1st!

Offering a variety of menu items using seaweed, including bento lunches and light meals

Kozen Honten Co., Ltd., a seaweed manufacturer celebrating its 130th anniversary, will open a restaurant called "Nori Kitchen HANARE" on Wednesday, May 1st, 2024.
On January 17, 2022, which is Rice Ball Day, we opened our directly managed store "Nori Kitchen" with the hope that people would know about truly delicious seaweed and enjoy eating out with seaweed. We set up a directly managed store on the first floor of our office where people can purchase rice balls and seaweed products. Diagonally opposite this directly managed store, we also set up a more authentic restaurant called "Nori Kitchen HANARE."

  • Thoughts on "Nori Kitchen HANARE"

This year marks the 130th anniversary of the founding of Kozen Honten Co., Ltd. In light of the current challenges in the industry, such as fewer households keeping seaweed on hand to eat and less use of seaweed as a gift item, we would like to spread the word from Asakusa, Tokyo, as a place where people can become aware of the goodness of seaweed.

▼Kozen Main Store Head Office & Directly managed store "Nori Kitchen" on the 1st floor

  • The concept of "Nori Kitchen HANARE"

We want people to enjoy eating seaweed anywhere! With that in mind, we are focusing on offering takeaway lunch boxes.

We would be delighted if our store could become a place where everyone, from children to adults and foreigners, can feel close to nori.

▼ Image of the store interior

We have prepared 12 seats to provide a relaxing space. We also added some fake greenery to create a soothing environment.

  • "Nori Kitchen HANARE" Menu


"Elegant Salmon and Seaweed Bento"

・Price: 1,100 yen (tax included)

Ingredients: white rice, nori (elegant), salmon, broccoli, pumpkin, asparagus, egg, carrot

*Ingredients may change depending on availability.

・Attention to detail:

①We use Kozen Honten's highest quality seaweed, seaweed from the Ariake Sea that melts in your mouth.

The rice is divided into two layers, the bottom layer is made of seaweed on top of bonito flakes and soy sauce, and the top layer is just rice and seaweed.

This seaweed rice is easy to cut with chopsticks even when the seaweed becomes moist.

We also provide crispy seaweed separately, so that customers can enjoy the original flavor of the seaweed by eating it as it is, or wrap it around ingredients like temaki sushi, etc. We provide one sheet of seaweed, so you can enjoy two different types of seaweed, moist and crisp.

②We use "Koshiibuki" rice from Niigata Prefecture. This rice is delicious even when cooled.

3) The vegetables used are broccoli and pumpkin from Hokkaido. We also added carrot radish and asparagus to add texture.

④The tamagoyaki (rolled eggs) are homemade and made with a strong dashi stock flavor.

⑤Uses sockeye salmon. This salmon has a strong meaty flavor and a good amount of fat.

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Demi-tama Hamburger Bowl with Noriat®

・Price: 900 yen (tax included)

Ingredients: white rice, seaweed, hamburger steak, fried egg, broccoli, peppers

・Special feature: We use "NoriArt®" which utilizes our laser cutting technology for the seaweed. All you have to do is cut the designed seaweed apart from the seams, so even children can easily try it. We hope you will enjoy your lunch time by decorating the seaweed as you like.

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▼How to separate Noriato®

▼ Finished image

▼ There are four types of Noriat® available (given out randomly)

The designs are two kinds of animals, a cat and a ninja.

Fried chicken bento

・Price: 700 yen (tax included)

Ingredients: white rice, seaweed, fried chicken, egg, pickled radish

・Special feature: Domestically produced chicken is used for the fried chicken. It is fried with HANARE's special soy sauce-based seasoning. We put seaweed on the rice because we want customers to feel closer to seaweed.

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Other lunch box menu items

・Ginger pork lunch box

・Fried rice bento

~ Side dishes ~

"Nori Kakeru Salad"

・Price: 350 yen (tax included)

Ingredients: bouquet lettuce, kale, radish, shallots, fruit carrots, radishes, Nori Kakeru-kun (seaweed)

・Special feature: We choose ingredients that are good for your body. Bouquet lettuce has a taste that is not bitter or peculiar. Kale is a superfood that supplements nutrients that modern people tend to lack, such as vitamins, minerals, and dietary fiber. Radicchio is characterized by its relatively high potassium content and vivid color. Fruit carrots, radishes, and shallots are added to add color, and this product is served with our national brand product "Nori Kakeru-kun" as a dressing.

*The flavor of Nori Kakeru-kun changes daily.

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"side menu"

・Spam Musubi

・Miso soup

·Fried Chicken

・Seaweed salted potatoes


"Noriaart® Dumplings"

・Price: 180 yen per bottle (tax included)

・Flavor types: Three flavors are available.

①Soy sauce (the aroma of soy sauce goes well with seaweed)

②Sugar soy sauce (a classic sweet and salty flavor made from burnt sugar)

3) Matcha sugar (enjoy the aroma of matcha)

・Special feature: The seaweed is made using our laser-cutting technology, "Noriart®". There are four different designs. The seaweed designs are provided at random, so you can look forward to what you get. Please enjoy a surprising snack time with seaweed.

▼ Served in packaging that allows you to eat on the go

*This item is only available from 3pm onwards.

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  • Nori Kitchen HANARE Store Information

Address: 1F Nori Kitchen HANARE, 2-27-6 Matsugaya, Taito-ku, Tokyo 111-0036

Business hours: Weekdays and Saturdays 11:00-19:00 *Closed on Sundays and public holidays

Items for sale: Lunch boxes and snacks

  • Nori Kitchen Store Information

Address: 1F Nori Kitchen, 3-4-1 Matsugaya, Taito-ku, Tokyo 111-0036

Business hours: Weekdays and Saturdays 11:00-17:00 *Closed on Sundays and public holidays

Products for sale: Seaweed, tea products, and rice balls

Store URL: https://nori-kitchen.kozen.co.jp/

We will contribute to people's happiness by providing delicious and safe food and culture to dining tables around the world, with a focus on the traditional Japanese food "nori."
・Established: 130 years ago
・Sales: Approximately 20 billion yen
・Number of offices: 9 (including head office, retail stores, and 4 overseas locations)
Business description: Purchase and sale of dried seaweed produced nationwide, other raw materials for processing, purchase and sale of all types of seaweed for commercial use, purchase, processing and sale of other marine products
For further details, please contact us at the address listed below.