Belle Maison's Disney goods pop-up shop "Disney Fantasy Shop by Belle Maison" will open in Ecute Ueno for a limited time on April 8th.

You can actually pick it up at a collaborative service shop between JR East and Senshukai and buy it online.

Senshukai Co., Ltd. will open a limited-time shop of "Disney Fantasy Shop by Belle Maison" on April 8, 2022 as part of a collaborative service based on a capital and business alliance with East Japan Passenger Railway Co., Ltd. (Friday) It will open in Ecute Ueno.

At this pop-up shop, we will carefully select and develop products that are sold by mail order, such as household goods and apparel products including new spring and summer original products, as well as leisure goods that are active for going out. We also offer store-limited sweets such as cookies and chocolate crunches that are great as souvenirs.

Also, as a model store of OMO (*), for products that you are interested in at the store, scan the bar code of the tag attached to the product with the dedicated web application "JRE MALL MY LIST SHOPPING" from your smartphone and "My List". You can save it in the store and purchase it at the Bell Maison JRE MALL store whenever you like, even after you leave the store.
(*) Fusion of online and offline

● Open commemorative novelty gift
To commemorate the opening of the pop-up shop, customers who purchase over 3,500 yen including tax at the store will receive a multi-case (pictured below) that is convenient for storing tickets and tickets.
* April 8, 2022 (Friday) -Limited to 600 points (finished as soon as they run out)

[Examples of products handled] * All prices include tax

・ Product name: Natural material slippers with embroidery (choice of characters)
・ Price: 1,690 yen (tax included)

・ Product name: One-touch mini bottle / 180ml (characters to choose from)
・ Price: 2,690 yen (tax included)

・ Product name: Triple pouch "Mickey & Friends"
・ Price: 1,790 yen (tax included)

・ Product name: Duvet storage bag that can be used as a pillow (characters you can choose)
・ Price: 2,990 yen (tax included)

Store overview

Store name: Disney Fantasy Shop by Belle Maison
(Disney Fantasy Shop by Belle Maison)
Location: JR East Ueno Station 3rd floor Ecute Ueno Event Space G
7-1-1 Ueno, Taito-ku, Tokyo 110-0005
Business hours: 10:00 to 21:00 (* Friday 10:00 to 22:00)
* Business hours are subject to change.
Please check the Ecute Ueno website for details.
Period: April 8th (Friday) -May 8th (Sunday), 2022
Product development: Life miscellaneous goods, apparel, fashion miscellaneous goods, confectionery, etc.

● What is Ecute Ueno?
Ecute Ueno, operated by JR East Cross Station Co., Ltd., aims to co-create with the community and disseminate regional information with the concept of "With Harmony" so that the charm of the Ueno area, a city where culture, history and nature are alive, can be further enhanced. .. We are developing colorful shops, including miscellaneous goods and sweets where you can feel the commitment and warmth of the makers.

● What is the dedicated web application "JRE MALL MY LIST SHOPPING"?
By saving the information of the products you saw, touched, and tried at the store in your own "My List" on your smartphone, you can examine the products even after you leave the store and go to the JR East mail order site whenever you like. This is a web application that can be purchased at JRE MALL. It was developed with the aim of improving customer convenience as a linked system that seamlessly connects JRE MALL with offline places where many people come and go on live activity lines such as stations and Ekinaka.
In addition, by grasping the needs of customers through the application, we will provide services that are closer to the customer and realize a comfortable shopping experience.

* Please be sure to include the following copyright notice when posting images.
Ⓒ Disney
Ⓒ Disney.Based on the “Winnie the Pooh” works by AA Milne and EH Shepard.
Ⓒ Disney / Pixar

Senshukai will provide products and services that make customers smile every day by staying close to various life stages of a woman's life, such as employment, marriage, childbirth, child-rearing, and self-improvement.