● JR East Cross Station Co., Ltd. will hold "Ekiben-style Onigiri Series 2nd" at "NewDays" and "NewDays KIOSK" operated by Retail Company and "Ekibenya" operated by Foods Company on April 19th (Tuesday). It will be on sale for a limited time from May 9th (Monday).
● “Ekiben-style rice balls” was born from the desire to “provide the“ ekiben ”that has the highest affinity as the“ food ”of the JR Group in the form of ekiben that can be enjoyed more easily” because we have a close connection with the ekiben company. It is a product that has been realized. The first product was well received and sold 250,000 units.
● This time, which is the second edition, we have sold about 170 million pieces so far, and we have two rice balls, one is the rice ball of "Toge no Kamameshi" which is the representative of ekiben and the other is the rice ball of "Fukagawa-meshi" which is the representative of Tokyo. We will release the types. In commemoration of the 150th anniversary of the opening of this year's railway, we plan to continue selling it in the future. Please look forward to it.
[Sale date] April 19th (Tuesday) -May 9th (Monday), 2022
[Sales location] NewDays / NewDays KIOSK (Some stores are not available)
Tokyo Station "Ekibenya Matsuri Gransta Tokyo Store" and 2 other stores, Ueno Station "Ekibenya Takumi Ecute Ueno Store" and 2 other stores, Shinjuku Station "Ekibenya Matsuri" and 1 other store, Omiya Station "Ekibenya Matsuri Gate Ecute Omiya Store" 1 other store
Toge no Kamameshi-style rice balls
300 yen (tax included)
Supervised by Oginoya
It is a rice ball in the style of "Toge no Kamameshi", an ekiben that has been popular since it was released in 1958. Cooked rice with bamboo shoots, burdock roots and shiitake mushrooms, topped with chicken, shiitake mushrooms and chestnuts. We have reproduced the fun appearance when opening the Kamameshi on the pass.
Fukagawa-meshi style rice balls
250 yen (tax included)
Supervised by Daimasu Nihonbashi
It is a Tokyo specialty "Fukagawa-meshi" style rice ball. We squeezed with Asari-flavored rice with "Fukagawa-boiled Asari" lightly finished with Edo sweet miso and ginger and "Roasted burdock" with a rich aroma. The taste of Asari and the refreshing ginger are effective.
* All images are images
