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[Motherhouse] Ueno’s first! A new store opens in Atre Ueno, which is directly connected to the station. To a store that delivers the excitement of developing countries

Motherhouse, which has the philosophy of "creating a world-class brand from developing countries," has opened its first store in Ueno, "Motherhouse Atre Ueno Store." The shop is located on the floor leading from the central ticket gate concourse of JR Ueno Station, and is in an excellent location where you can enjoy shopping at any time during work or on your way home. We will deliver a warm space that will be close to the lives of everyone who travels around the city of Ueno.

Motherhouse Atre Ueno store exterior

  • A rich lineup full of individuality
  • In the store, not only the main products of Motherhouse, but also leather bags that can be used for business use, jewelry centered on colored stones that are ideal for gifts, plant dyed stoles, and other products that are full of individuality from the country of origin. I prepared it. You can fully experience the "now" of Motherhouse in the store where the products representing the brand are lined up in one place. Also, since the store is directly connected to the station, you can feel free to drop in even on rainy days.

  • Very popular in Ueno! Also the panda plush toy "KANKAN"

  • In addition, the popular panda plush toy "KANKAN" released last year is available in all three colors: black, natural, and natural. Made from Indonesian kapok cotton and hand-woven and hand-woven kaddy at Motherhouse Studio in India, it is made from natural materials that are kind to both humans and the earth. As a gift for small children, as a room interior, or as a companion for home work. It is a stuffed animal that fits in with various scenes of life, regardless of age or gender.

    From the left, the colors are natural, black & natural, and Oxford beige.

    A soft silhouette that makes you want to hold it involuntarily

  • The store manager's feelings for the new store
  • Thank you for using Motherhouse. I'm Isobe, the manager of the Atre Ueno store. The Atre Ueno store is located in a commercial facility directly connected to Ueno Station, where you can come to the store with peace of mind even in the rain. In addition, 15 million people visit Ueno Park, which has museums and zoos, every year. All the staff will welcome customers who come to the city in search of culture, art and nature so that shopping at Motherhouse will be more memorable than Ueno Park.

    Motherhouse Atre Ueno Store Manager Daiki Isobe

    [Motherhouse Atre Ueno store overview]
    Opening date: April 22, 2022 (Friday)
    Address: 7-1-1 Ueno, Taito-ku, Tokyo Atre Ueno Store 1F
    TEL: 03-5246-3500
    Business hours: 10: 00-21: 00
    Products: Bags, small leather goods, jewelry, stalls, stuffed animals, hoods
    WEB: https://www.mother-house.jp/shoplist/atre-ueno

    [What is Motherhouse]
    "Creating a world-class brand from developing countries"
    Delivering the potential of "developing countries" to customers around the world through "manufacturing." That is the consistent philosophy of Motherhouse since its inception. Since its establishment in 2006, we have continued manufacturing in 6 countries including Bangladesh, Nepal, Indonesia, Sri Lanka, India and Myanmar, making the best use of the materials and culture of each country. As of April 2022, we are selling at 35 stores in Japan, 4 stores in Taiwan, 2 stores in Singapore, and Hong Kong.

    【Company Profile】

    Company name Motherhouse Co., Ltd.
    Location 2-27-3 Taito, Taito-ku, Tokyo NSK Building 2F
    Established March 9, 2006
    Capital 27,950,000 yen
    Business content Planning, production and quality guidance of apparel products and miscellaneous goods in developing countries, sales of the same products in developed countries
    Representative Eriko Yamaguchi

    Bangladesh's own factory staff

    Representative and designer Yamaguchi (center) and craftsmen from each country