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[“Thanks to you” for the 5th anniversary! ] “Parcoya Ueno 5th Anniversary Thanksgiving Festival” starts from November 1st

We will develop events and limited items / menus related to downtown Ueno with a sense of gratitude.

PARCO_ya Ueno (hereinafter referred to as PARCOYA), a commercial facility in the Ueno Okachimachi area operated by PARCO Co., Ltd. (Headquarters: Shibuya-ku, Tokyo), opened in 2017 and will open on Friday, November 4, 2022. We are celebrating our anniversary.

As a token of our gratitude, we will hold an event called “Okagesama Matsuri” in connection with Ueno, the downtown area where Parcoya is located.

The first outdoor market since the opening of PARCOYA, "AR Ennichi" using the latest digital technology, sales of 5th anniversary items of each shop and special menus. In addition, we will develop events that can be enjoyed by customers of a wide range of generations, regardless of age or gender, such as gifts of original sento towels with a sento map in Taito Ward, which is said to be a sauna fierce battlefield and sento culture is still thriving.

Okagesama Festival main visual

– "Parcoya Ueno 5th Anniversary Thanksgiving Festival" Topic
1. First time since opening! Outdoor market "GO!GO!DAYS!!"
2. "AR Ennichi", a collaboration of old-fashioned festival stalls and the latest digital technology
3. Parcoya 5th anniversary original goods (novelty) gift
4. 5th Anniversary Items & Menu
5. Gather and love pandas! Crowdfunding held to recruit talk event participants
6. Get the items you want now! 10% PAYBACK for shopping with PARCO card or Pokepal payment

[Parcoya Ueno 5th Anniversary Thanksgiving Festival]
Exhibition period: 11/1 (Tue)-11/13 (Sun) 13 days
■ Click here for the special website

  • TOPICS① Exciting!! Exciting!! “GO! GO! DAYS!!” (outdoor market)
  • In commemoration of the 5th anniversary of PARCOYA and Shitamachi Front, the road of learning (the road between PARCOYA and Matsuzakaya Ueno store) was opened as a pedestrian zone, and it was lively with goku goku, oyster oysters, mumbling, shiny, sizzling, tonton. We will hold an outdoor market “GO!GO!DAYS!!” by unique vendors.

    This will be the first market event outside of Parcoya since its opening.
    Please enjoy meals and events under the refreshing autumn sky.
    (produced by holiday)

    ■ Date and time 11/5 (Sat), 11/6 (Sun) 12:00-17:00
    ■ Venue Path of Learning (Road between Parcoya and Matsuzakaya Ueno store)
    ■ Vendors
    ・Mörk Chocolate
    ・Mawaru Design Research Department x VIVIWARE
    ・Ichigo Ichie (Strawberry Ichie)

    *Please check the website for details of the vendors.

  • TOPICS② Japanese “Festivals” × Digital Technology! "AR Ennichi"

  • AR Ennichi

    In connection with "Okagesa Matsuri", we will hold "AR Ennichi" where you can enjoy a virtual fair using "AR" technology that projects digital information through smartphones as if it were on the spot.
    ■Holding period 11/1 (Tue) – 11/13 (Sun)
    ■ Venue 6F, special venue
    <AR Shateki>
    Point your smartphone at the food stall and a virtual shooting gun and target will appear!
    Daruma dolls, tai, and pandas colored by children from nearby kindergartens and nursery schools will appear as shooting targets for the festival.
    Please enjoy shooting games colored by children's free ideas.
    <AR Thailand fishing>
    If you hold your smartphone up towards the food stall, a virtual fish will appear swimming with a fishing rod.
    Tilt your smartphone and catch a tie!

  • TOPICS③ App members only! Parcoya 5th anniversary original goods (novelty) present
  • During the period, customers who shop in the PARCOYA building will receive original goods (novelty) commemorating the 5th anniversary of downtown culture on a first-come, first-served basis.

    <Original public bath towel supervised by Parcoya with Taito-ku public bath map>
    *Limited to the first 200 people who spend 5,000 yen or more (tax included, can be combined on the day)
    Public baths are synonymous with Japanese downtown culture.
    Taito Ward is the smallest of the 23 wards, but the number of public baths in terms of population and area is No. 1! After the Okagesama Festival, visit Taito Ward's unique public baths with an original map in hand.
    Please enjoy it.
    (Cooperation: Taito Ward Public Bath Association, Taito Ward Welfare Division)

    <Original Eco Bag>
    *Limited to the first 100 people with a purchase of 10,000 yen or more (tax included, can be combined on the day)
    An eco bag that can be folded into a small size, convenient for strolling around downtown.
    It can also be used as a shopping bag when you change clothes for a public bath, or when you go to Ameyoko or Matsuzakaya Ueno.
    It is a size that is very useful for going out.

    5th anniversary original goods (photo)

    *Please check the website for details.

  • TOPICS④ Limited items and menus at each shop commemorating the 5th anniversary
  • At each shop, we have prepared limited items to commemorate the 5th anniversary and special menus at restaurants and cafes. Other shops will also hold various events such as novelties and in-store POP UPs during the “Okagesama Matsuri” period.

    <Example introduction>

    [1F Smith]
    Ueno Limited Rollbahn Memo with Pocket L Twin Panda Fluffy

    825 yen (tax included)

    A popular design depicting twin giant pandas from Ueno Zoo.
    A lovely scene of twin pandas spending time playing together is drawn with a soft touch that makes you feel the fluffy fur.
    Available in two colors, pink/blue gray with foil stamping for a slightly more mature feel.

    [2F Genten]

    Amano Limited

    35,200 yen (tax included)

    From the popular series, a special model with goat fur on the pocket has appeared as a 5th anniversary limited item.
    It uses vachetta leather called "Minervaliscio" from Badalassi Carlo in Italy, and as you continue to use it, it will develop a lustrous and deep texture that will change to a texture that fits your hands.
    Comes with original charm with serial number. (limited quantity)

    [3F b3Labo]
    Colorado tote bag (large) 33,000 yen (tax included)

    Colorado tote bag (medium) 30,250 yen (tax included)

    Colorado handbag 24,200 yen (tax included)

    In commemoration of the 5th anniversary, 3 types of special products will be produced. Comes in four colors: camel, brown, red, and navy.
    Made of high-quality leather that is soft and has a beautiful luster, so it can be used in a wide range of occasions to match your fashion.

    [4F Ayano Koji]

    Panda round purse 2,585 yen (tax included)

    Panda Three-Piece Wallet 2,860 yen (tax included)

    Panda Gamaguchi Walk Pochette 5,445 yen (tax included)

    Panda clasp pochette type body bag 19,800 yen (tax included)

    Introducing the "Panda" series commemorating the 5th anniversary of the opening! It is an impactful design with a cute panda with a soft expression that makes you smile. Striped fabric is used for the lining, and it is accented with simple monochrome colors.

    [1F Kitchen otona Kurogi]
    Purple sweet potato

    2,650 yen (tax included)

    Shaved ice with a rich sweet potato cream made by carefully straining sweet purple sweet potatoes from Ishigaki Island, Okinawa Prefecture. Black sesame cream and faintly fragrant purple potato cheese cream are hidden in the ice soaked with homemade condensed milk.

    [1F Dean & Deluca Cafe]
    panda muffin

    389 yen (tax included)

    The classic popular crushed chocolate muffin has been made into a panda muffin only at the Ueno store.

    [6F Kanazawa Maimon Sushi]

    Ultimate 5 pieces

    2,860 yen (tax included)

    ㊗Parcoya 5th anniversary! Gorgeous. A collaboration between our restaurant's specialty toppings and the exciting "Ganko Mori"!
    Please thoroughly enjoy one dish named after the 5th anniversary.

  • TOPICS⑤ Gather and love pandas! Crowdfunding held to recruit participants for a talk event to talk about panda love
  • Model Hana and Mainichi Panda Takahiro Takauji will talk about their love for pandas★Talk event!

    [Pandas have been visiting Ueno for 50 years, and the excitement of the city of Ueno is with pandas. ]
    We would like to express our gratitude from PARCOYA, which celebrated its 5th anniversary in Ueno Okachimachi.
    We are recruiting participants for the “talk event where model Hana-san & Mainichi Panda Takahiro Takauji talks about her love for pandas” at the purchase-type crowdfunding service “BOOSTER” jointly operated by PARCO and CAMPFIRE Co., Ltd. increase.
    Participation tickets come with an original event T-shirt that Hana is particular about!

    <Overview of talk event>
    ■Date December 17, 2022 (Sat) 16:00-17:30
    ■Venue 6F Chugoku Meisai Ginza Aster *Please refrain from inquiring about the event to the shop.
    ■Guest model Hana / Mainichi Panda Takahiro Takauji
    ■ Organizer PARCO Co., Ltd. (PARCOYA)

    * Details of the project will be released on Friday, October 28th. For details, please check the Parcoya website.

  • TOPICS➅ Get the items you want now! 10% PAYBACK for shopping with PARCO card or Pokepal payment
  • During the period, we will hold a 10% PAYBACK campaign where you will receive a 1,000 yen PARCOYA shopping ticket for every 10,000 yen (tax included) when using a PARCO card or Pokepal payment. Please use it for autumn / winter fashion and seasonal gourmet that you want right now.

    Dates November 10th (Thursday) to November 13th (Sunday), 2022
    Click here for PARCO card/Pokepal payment

    * Limited to the first 300 people. It will end as soon as it reaches the first arrival.
    * Only purchase receipts on the day are valid and can be combined.
    * During the period, it will be exchanged only once per person.
    * Those who meet the purchase conditions and have a coupon distributed on the application POCKET PARCO are eligible. New registrations during the period are also eligible.

    [Parcoya Ueno 5th Anniversary Thanksgiving Festival]
    Exhibition period: 11/1 (Tue)-11/13 (Sun) 13 days

    ■ Click here for the special website