– First commercialization of winning ideas in the in-house competition "GOOD IDEA competition" –
We have started selling the new product “Hydrangea Float” at 8 cafe brand stores operated by Diamond Dining Co., Ltd., a consolidated subsidiary of DD Group Co., Ltd. This menu item won an award at the "GOOD IDEA Competition", in which ideas were solicited from all employees within the DD Group.
https://www.dd-holdings.jp/features/information/news/gic-pjt_ajisai-float_20230628
The rain continued to fall day after day. Even if you think it's finally stopped, the overcast sky remains unclear.
Because of this weather, it is the rainy season that tends to make me feel depressed.
I changed my perspective a little and tried to make a drink that makes my heart feel sunny while using the rainy season sky as a motif.
Sweet and sour berries and peaches, crushed jelly accented with a slightly bitter orange peel, milky white nata de coco with a unique texture, confined in a transparent glass, and a hydrangea flower that blooms in a mysterious gradation while getting wet in the rain. , expresses the fresh and shining leaves.
The more you take a sip, the more you take a sip of the pure white milk ice cream that slowly floats on the surface, and the more you take a sip, the more you will be able to open the door to nostalgic memories and be filled with kindness.
The cool atmosphere should heal the heat of midsummer as the rainy season ends…!
What is the GOOD IDEA competition?
There is another ❝ story ❞ hidden in the “hydrangea float”.
In the project "Good Idea Competition" launched by the DD Group last year,
The idea that won the prize was the trigger for the birth of the menu.
I would like to introduce this project.
The GOOD IDEA Competition (commonly known as G!C) was launched as a company-wide project to give shape to ideas that will please customers and everyone involved in the DD Group. bottom.
Under the slogan, “ Make Your Ideas the Power of the Company, ” the foundation is an in-house competition in which ideas are solicited broadly and fairly from all DD Group employees, regardless of career, position, department, etc.
The impetus for moving the project was the result of an engagement survey conducted in 2022. In response to the question, "Do you think there are opportunities for employees to participate in decision-making regarding work and the working environment?" It became clear that 60% of employees feel that they are not involved in the company's decision-making. We took this situation seriously and set up a project team with the desire to solve it.
The logo was also decided through a competition among in-house designers. With the hope that each and every one of our employees will be able to freely demonstrate their ideas, we have created a design in which the “!” mark, which is the mark of inspiration and ideas, stretches upward and gives a feeling of momentum. This logo is also the origin of the common name of the project, "G!C".
The 1st recruitment theme is set in 5 categories: (1 ) New business/new business format development , (2) Improving the work environment , (3) Sustainability , (4 ) Drink and food product development, and (5) Any ideas and opinions box. , During the period from Wednesday, January 4, 2023 to Sunday, February 19, 2023, when ideas were solicited, the total number of applications was 224 , and the number of applicants was 164 (because one person can apply multiple times). I was.
During the judging process, all elements that identify the applicant were hidden, and the evaluation was purely based on the idea. and graded based on experience.
As a result of the examination, each award of the Grand Prize, Excellence Award, Encouragement Award, and Just Idea Award was selected, and on Tuesday, April 25th,
At "THE BAGUS PLACE", we also held the " G!C 2023 AWARD Award Ceremony " to recognize the winners of the Encouragement Prize and above.
The " hydrangea float " that has been commercialized this time is the embodiment of the " rainy sky cafe menu " that won the highest award of excellence in the " drink and food product development " category.
For the “Drink and Food Product Development” category, we purposely defined it as “proposing to other brands, not to the brand to which we belong ”. We have a wide variety of brands, and we expected that the development capabilities of our on-site staff, who continue to make steady efforts to refine each brand, and their capabilities will create synergies within the Group that transcend the boundaries of brands.
The “Rainy Sky Cafe Menu” was an application from a staff member who usually engages in the amusement business as a menu proposal for the cafe business. This was highly evaluated as "the idea that best matches the purpose of the call for proposals," and was awarded the Excellence Award. In the actual product development, the chef of the “chano-ma” brand devised the recipe, and the expected synergy within the group realized the idea as a menu to be offered to customers.
From now on, the DD Group will consider the ideas submitted to the G!C from different perspectives, the ideas that were awarded the awards and the ideas that will be launched as projects, and will proceed with consideration toward their realization. In other words, not only the ideas that won the award, but also the ideas that were not selected will be used to develop projects based on those ideas, and will be combined with other ideas and considered, launching many projects. means
Please continue to pay attention to the movements of the DD group, which is running at full speed according to the action guideline "Dynamic & Dramatic “ Act boldly and dramatically ''".
"Hydrangea float" deployment store
chano-ma Akihabara 1-18-18 Sotokanda, Chiyoda-ku, Tokyo BiTO AKIBA PLAZA5F 03-5244-4740
https://www.dd-holdings.jp/shops/chanoma/akihabara/
■chano-ma Ikebukuro 1-11-1 Nishi-Ikebukuro, Toshima-ku, Tokyo Lumine Ikebukuro 9F 03-5928-3327
https://www.dd-holdings.jp/shops/chanoma/ikebukuro/
Japanese cafe yusoshi Shibuya Shibuya Tobu Hotel B1F, 3-1 Udagawa-cho, Shibuya-ku, Tokyo 03-5428-1765
https://www.dd-holdings.jp/shops/yusoshi/shibuya/
Japanese cafe yusoshi Machida 6-1-11 Haramachida, Machida-shi, Tokyo LUMINE Machida 9F 042-710-6333
https://www.dd-holdings.jp/shops/yusoshi/machida
Japanese cafe yusoshi chano-ma Ueno 6-15-1 Ueno, Taito-ku, Tokyo Ueno Marui 9F 03-5817-7870
https://www.dd-holdings.jp/shops/chanoma/ueno/
Japanese cafe yusoshi chano-ma Tachikawa 2-1-1 Akebono-cho, Tachikawa-shi, Tokyo Lumine Tachikawa store 8F 042-548-1407
*Scheduled to be available from Saturday, July 1
https://www.dd-holdings.jp/shops/chanoma/tachikawa/
■24/7 café apartment Yurakucho Yurakucho Marui 5F, 2-7-1 Yurakucho, Chiyoda-ku, Tokyo 03-6259-8620
https://www.dd-holdings.jp/shops/247/yurakucho/
A to Z café equbo building 5F, 5-8-3 Minami-Aoyama, Minato-ku, Tokyo 03-5464-0281
https://www.dd-holdings.jp/shops/atoz/minamiaoyama/
