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A must-see for matcha lovers! Rich matcha sweets are available for a limited time! Matsuzaka Ueno store latest gourmet food

Wednesday, February 7, 2024 – Tuesday, February 13, 2024 Matsuzaka Ueno Store B1F/1F Hoppe Town Event Space

At Hoppe Town, the food floor of the Matsuzaka Ueno store, events are held at popular shops that change weekly. From February 7th (Wednesday), sweets made with rich matcha will be available from the long-established Uji tea shop Tsuji Rihei Honten and Shinshu-ri no Kakobo. In addition, "raw" bread from Nogami, which was selected as the Grand Prix winner of the Japan Food Selection, will be available for a limited time! Introducing 7 of the latest gourmet brands from Matsuzaka Ueno store.

  • <2/14 (Wednesday) is Valentine's Day! >“Japanese Choco” with a “Japanese” feel is available for a limited time!

<Tsuji Rihei Main Store> (Left) Uji Matcha Raw Chocolate (18 pieces) 1,404 yen (Right) Kyoto Matcha Bamboo Baum (1 piece) 1,944 yen / 1st floor Japanese and Western confectionery event space

(Left) The high-quality matcha used for koicha is kneaded into fresh cream and rich white chocolate, and the final touch is Junmai Ginjo sake from Fushimi, Kyoto, as a secret ingredient. This is the proud sweets of Hyoe Honten.

(Right) Kyoto is proud of the beauty and elegance of bamboo. The fabric is luxuriously made with Uji matcha and fresh cream, and the soft and rich matcha flavor is trapped in the bamboo, making it a stylish item to look at.

*Until 2/14 (Wednesday)

<Shinshu Sato Confectionery Studio> Kinton Toryufu Assortment (6 pieces) 1,425 yen / 1st floor Japanese and Western confectionery event space

A Japanese sweet made with Shinshu Ina chestnut paste wrapped in bittersweet ganache. This is an assortment of two types: “Cocoa'' with a touch of brandy and “Matcha'' with a slight scent of Japanese sake.

*Until 2/14 (Wednesday)

<Nogami> Founding Nogami (regular) (2 loaf size) 1,000 yen/B1F subway entrance event space

Nogami's signature “raw'' bread has been selected as the grand prize winner of the Japan Food Selection. It has a simple taste and texture that is best eaten as is.

*Until 2/14 (Wednesday)

<Tomoe Ogawaken (Shinbashi/Meguro)> Original Raisin Witch (10 pieces) 1,350 yen / 1st floor Oedo Shinmachi event space

Tomoe Ogawaken's signature product. This is a delicious sweet made by sandwiching thick raisins and cream marinated in Western liquor between cookies.

*2/6 (Tue) → 2/10 (Sat)

<Yoshino Chicken Meshi Preservation Society> Chicken Meshi Onigiri (3 pieces) 648 yen/B1F Hoppe Town Exhibition Hall

Chicken rice from the Yoshino area has been popular for a long time as a local dish that is indispensable when people gather together. It's a simple and nostalgic local flavor.

<Sakaeya> Conger eel sushi (1 meal) 1,598 yen/B1F Hoppe Town Exhibition Hall

Fluffy and soft boiled conger eel nigiri sushi.

<Katayamaki> (Left) Kamaage whitebait (120g) (Right) Kamaage sakura shrimp (60g) 1,080 yen each / B1F Hoppe Town Exhibition Hall

Whitebait and sakura shrimp caught in Suruga Bay are boiled with only salt.

*All prices include tax.

[Hoppe Town event information] https://www.matsuzakaya.co.jp/ueno/topics/230102_11831.html